Shaken & Stirred - Influential Brand Profiling and Positioning

The Bakery Hackathon / Chivas Brothers offers start-ups the chance to win tech brief

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is inviting start-ups and budding entrepreneurs to work on a digital brief as part of a Bakery-powered hackathon taking place from 27 June – 29 June 2014.

The team which presents the most promising innovation will have an opportunity to work on a development project with a value of up to £10,000.

The event takes place at entrepreneur accelerator and hub, The Bakery, and will see developers, designers, makers and marketers compete for the chance to work with Chivas Brother’s leading portfolio of premium Scotch whisky and gin brands, including Chivas Regal, Ballantine’s, Royal Salute, The Glenlivet and Beefeater Gin.

The brief challenges the participants to develop an exciting new technology initiative which creates opportunities to help the Chivas Brothers’ brands mixologise, educate and entertain their customers.

Competitors will have 48 hours to hack their way to the most innovative solutions, and then present to a panel of judges before the winning team is chosen. Throughout the event, there will be mentors and industry experts on hand to provide support.

Yogesh Gandhi, Innovation Leader at Chivas Brothers, commented: “As a dynamic global business with world famous brands, we recognise the importance of innovation in order to remain relevant and communicate across boundaries. This exciting Bakery-powered Hackathon will allow us to address digital opportunities in a fresh and exciting way. Great ideas can come from both inside and outside our business and collaboration of this kind is a great way to generate them.”

Andrew Humphries, co-founder at The Bakery, added: “This event is perfect for those looking to start a business and present their ideas to a global brand that is willing to invest in them. Here at The Bakery we have a brilliant track record in bringing multi-national brands and start-ups together and take market-leading innovation to market, and doing things differently. Chivas Brothers is an organisation that does a brilliant job of preserving its heritage whilst constantly challenging itself to be ever more innovative. We are incredibly proud to be running our Bake-a-thon alongside them.”