by Will Corry on January 3, 2014
UM London is launching a new campaign for Green Giant starting the New Year with a focus on being food-smart.
A TV campaign kicked off on January 1 and will include a TV spot during Coronation Street tonight as part of an integrated TV break alongside Change4Life. The Green Giant ad will be ‘nested’ within Public Health England’s (PHE) Change4Life adverts, which features a family of plasticine figures, created by Aardman Animations.
The nested advert will show that Green Giant, a General Mills Brand, is supporting Change4Life by encouraging families to take part in One Giant Pledge. The initiative encourages consumers and their families to pledge to make one healthy change for 14 days.
by Will Corry on March 26, 2013
Danone partners with mobile shopping insights and cashback leader Shopitize to trial mobile couponing; brand sees mobile couponing as an instant way to reward shoppers and gain insight into their behavioural shopping
Mobile shopping engagement specialists Shopitize (www.shopitize.com) today announces that Danone has become the latest big-name brand to sign-up for its unique brand-to-consumer mobile cashback couponing service. [more…]
by Will Corry on March 23, 2013
Facebook ads 'on a par' with TV campaigns, say fmcg brands
James Halliwell writes ... Facebook is now “on a par with TV” when it comes to effective advertising, but the return on investment is far better, claim fmcg brands that have used the social networking site.
Nestlé said it could directly attribute 11% of Kit Kat sales to its Facebook ads following a recent cross-media channel campaign.
FMCG Research & Shopitize : “Shopitize analytics and insights will become the go-to resource for brands in discovering and gauging UK consumers’ shopping choices and behaviour” Graham Halling
by Will Corry on March 6, 2013
15,000 downloads, zero mis-redemption of offers, unique real-time shopping insights – leading FMCG brands declare Shopitize trial an overwhelming success. Visit www.shopitize.com
Following three months of successfully delivering trial campaigns to their foundation user group for selected FMCG partners, the results have surpassed expectations and leads shopping innovator Shopitize (www.shopitize.com) to now widen their grocery app service to the entire smartphone-owning public.
Become a savvy shopper
Shopitize’s Android app can be downloaded at: http://j.mp/ShopitizeGP
Shopitize’s iPhone app can be downloaded at: http://j.mp/ShopitizeiOS