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Research : Household cost-cutting hits two-year high

Research : Household cost-cutting hits two-year high

by Will Corry on August 18, 2017

Buying cheaper grocery brands is most popular way to save money

The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.

Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.

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Public Speaking : Are your workers having a confidence crisis? New study reveals how confident we really are

Public Speaking : Are your workers having a confidence crisis? New study reveals how confident we really are

by Will Corry on July 21, 2017

There are certain situations in which we feel confident, and others that we feel less confident, more vulnerable and nervous. Public speaking is a large part of a lot of our jobs.

Whether it is speaking to 10 colleagues or clients in a meeting, to over 100 people at a conference or event. But is public speaking something we feel confident in?

A new survey from public speaking experts Speakers Corner has revealed that more men feel nervous about public speaking than women (32% of men as opposed to 28% of women).

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Use this complementary report as a framework to create a successful long-term strategy for digital cx transformation

Use this complementary report as a framework to create a successful long-term strategy for digital cx transformation

by Will Corry on July 5, 2017

Banks are looking to both improve customer experiences and drive digital transformation while navigating the hype around fintechs and startup challenger banks.

Gartner research, client inquiries and other industry interactions show that the industry's response to digital innovation has largely been inadequate.

Limited innovation, despite investment in research and development (R&D) and fintechs, has resulted in an industrywide failure to develop and implement new business models and to deliver new products and services that reflect true digital transformation.

To access this complimentary report, click here >>>>>>>

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Exclusive Research : What do exhibitors really think about Trade Shows?

Exclusive Research : What do exhibitors really think about Trade Shows?

by Will Corry on July 5, 2017

Trade shows have long been an integral weapon in every marketer’s arsenal, but what do exhibitors really think about them?

There is little industry-specific data regarding trade shows, that’s why we surveyed 100 regular exhibitors on the positive and negative aspects on this form of marketing. As you can see in this exclusive article, the survey revealed some interesting findings on both the popularity of trade shows and potential areas for improvement.

For any questions about the survey or to feature the data on your site, please email marketing@displaywizard.co.uk or call 01995 6006633.

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Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

by Will Corry on June 27, 2017

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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12 ways to cut the cost of your summer holiday

12 ways to cut the cost of your summer holiday

by Will Corry on June 15, 2017

Taking a family of four on a summer holiday now costs an average of £1,212, according to new research.The older the children the more you can expect to spend with the cost rising to £1,393 if they are aged between 16 and 18.

This includes everything from flights, accommodation and food to clothes, phone data and activities.

12 ways to cut the cost of your summer holiday

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Research : Here is a deep dive into the email marketing strategies of 100 influential global retailers.

by Will Corry on April 28, 2017

  • Hitting the Mark : New Report Outlines the Best in the Email Marketing Industry
  • British retailers John Lewis, Asda, and EasyJet named in the top five brands for email marketing and customer experience, with ASOS coming in first place overall
  • Organisations are sending an average of four marketing emails per week, yet the majority are not using customer data to deliver relevant communications

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Marketing research paper writing – tips and tricks

Marketing research paper writing – tips and tricks

by Will Corry on April 19, 2017

Conducting market research is often a long and laborious task. Creating the process and method of collecting data, then analyzing it requires a significant amount of time and investment in resources. When all is said and done the researcher is left with valuable pieces of information, figures, values, statements, feedbacks, reviews, and data, that if left unattended or presented will all be for nothing.

That’s correct, if all that information is not translating into a straightforward and attention-grabbing document, then the benefits of the research will never be realized.

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“How to improve research paper writing skills” … Exclusive and 100% original

“How to improve research paper writing skills” … Exclusive and 100% original

by Will Corry on April 14, 2017


The research paper is the backbone of academic life, and it is the one thing that unites classes across the academic spectrum. No matter your major, and no matter what course you are taking, you are almost certainly writing a research paper.

Scholarly research papers, however, are a major challenge for students across the board, and there is hardly a student who doesn’t worry about writing a research paper. These essays are especially hard because they require a combination of skills that many students do not come to school having already developed.

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Research : How you can improve the stickiness of your homepage

Research : How you can improve the stickiness of your homepage

by Will Corry on April 6, 2017

Lower your homepage bounce rate

Research shows 5 seconds is all it takes for a user to look at your webpage and decide whether to stay - or to leave for good  We help  you improve the stickiness of your homepage:

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