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Brexit has affected consumer fears not spending – Nielsen

Brexit has affected consumer fears not spending – Nielsen

by Will Corry on February 21, 2017

British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen's latest global report on consumer confidence and spending intentions.

British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.

The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.

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Events : Planning your next trade show for 2017

Events : Planning your next trade show for 2017

by Will Corry on January 27, 2017

Trade shows are designed to help you make a great impression and create opportunities for new business. You can make a lasting statement by exhibiting at a trade show, but it’s not without its careful planning.

Planning for a trade show is incredibly important if you want everything to go smoothly on the day!

Trade shows do require a set of skills from your staff to ensure it is a successful use of your time and resources. You can use trade shows to your advantage to build foundations for further business and relationships. If you’re looking to take your business to a number of trade shows this year, here are just a few tips.

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Research : Marketers spend almost one day a week grappling with data analysis

Research : Marketers spend almost one day a week grappling with data analysis

by Will Corry on January 5, 2017

A survey of senior marketers has revealed that the vast majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause.

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Cosmetics adverts tell women they’re broken – new research

by James on December 19, 2016

Advertisements for make-up encourage women to see themselves as flawed and needing to be fixed, according to a linguist at the University of Portsmouth. Dr [more…]

Lidl & Nielsen: British women among the most likely to find Christmas stressful

Lidl & Nielsen: British women among the most likely to find Christmas stressful

by Will Corry on December 16, 2016

British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December's grocery bill is 20% higher than the rest of the year, we make 6% more trips and which products see the biggest uplift in sales due to Christmas [more…]

Research : What do consumers understand about sustainability? | Future Thinking

by Will Corry on December 15, 2016

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OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

by James on December 14, 2016

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]

New infographic & research – Millennial shift: Young consumers drive new email habits

New infographic & research – Millennial shift: Young consumers drive new email habits

by James on December 13, 2016

For consumers, the email address is the way to access so many of the useful things available on the web, like social media accounts, making purchases, banking and so on. For marketers, the email remains the most-used medium for reaching consumers.

The DMA’s Consumer Email Tracker 2016 research, sponsored by dotmailer, tracks the ways in which consumers use their inboxes to their advantage. This year consumers received more emails and more irrelevant emails than before, which could have negative repercussions for the medium. With 68% of consumers agreeing with the statement, ‘Most of the marketing emails I receive include no content or offers that are of interest to me’, and 84% of consumers finding less than half of their emails ‘interesting or relevant’.

To read more about the DMA's Consumer Email Tracker and this infographic, click here

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Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

by Clare on December 6, 2016

According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations.

This wasted time supports recent findings by the Government, released in the latest Autumn Statement, which shows the UK is falling far behind its other G7 counterparts including the US (+26% on the UK), France (+27% on the UK) and Germany (+32% on the UK) in terms of GDP output per hour worked. [more…]

Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

by James on November 28, 2016

Comment by Salena Katiyar | Project Manager at Vox Pops International

The consistent decline in ticket sales that cinemas have been experiencing in the past 10 years doesn’t seem to be coming to an end. Due to the cultural momentum in digital ownership, ‘Dinner and a movie’ has either been replaced, with ‘Netflix and chill’ or more social/experiential movie going, such as Secret Cinema and Open Air cinema experiences.

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