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How to engage with customers on emerging channels – new research

How to engage with customers on emerging channels – new research

by on May 3, 2019

Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels. 

While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk.  The danger in this approach is the potential to lose sight of the needs of the customer and over-rotate into digital only channels.

Get the new research >>>>>

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57% of UK adults online who have been in an airport lounge find them boring

57% of UK adults online who have been in an airport lounge find them boring

by on April 25, 2019

An online YouGov poll commissioned by leading entertainment and passenger engagement company Spafax published today reveals that 57% of UK adults online who have been in an airport lounge find them boring, with 49% agreeing that lounges need to change to become more interesting.

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New research : How to leverage next-gen CCM

New research : How to leverage next-gen CCM

by on April 10, 2019

Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience

According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).”

Access a copy of the research here >>>>

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New survey identifies AI & machine learning skills as most important area organisations must address

New survey identifies AI & machine learning skills as most important area organisations must address

by on March 24, 2019

Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).

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Marketers need to look beyond loyalty points and freebies, reveals DMA research

Marketers need to look beyond loyalty points and freebies, reveals DMA research

by on March 21, 2019

Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic.

According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme tactics, there are a number of contrasting views.

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Consumers receive fewer emails post-GDPR, reveals latest DMA research

Consumers receive fewer emails post-GDPR, reveals latest DMA research

by on February 27, 2019

Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes

Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails per week to their personal inboxes, down from 73 in 2017.

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Latest Research : Half of brands are missing out on the benefits of loyalty programmes

Latest Research : Half of brands are missing out on the benefits of loyalty programmes

by on February 11, 2019

Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers.

I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]

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Consumer Research : UK housebuilders failing to communicate

Consumer Research : UK housebuilders failing to communicate

by on January 10, 2019

Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.

Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]

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Young football fans shunning TV in favour of online for footy info

Young football fans shunning TV in favour of online for footy info

by on December 21, 2018

On what is traditionally the biggest day for football TV viewing figures, younger generations of fans this Boxing Day will turn to online instead of TV to get their fix of footy info, research by Statista finds.

88% of 18–24-year-old football fans will go online this Boxing Day to check scores and read match reports, while only 63% will turn on the TV, 25% will read news in print, 18% will get their info from the radio and 40% will get information from other sources.

Statista’s European Football Benchmark report

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Micro Influencers get the most engagement on social

Micro Influencers get the most engagement on social

by on December 20, 2018

New research into influencer marketing from the UK’s leading multilingual digital marketing agency AccuraCast has revealed the waning impact of mega influencers across social media platforms.

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