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Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

by on May 23, 2017

By Penny Dryden, Valassis Limited

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.

Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.

Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]

‘Cloud SIM’ Launches The World’s First FREE Virtual SIM App

by on December 19, 2016

New mobile app 'Cloud SIM' has announced the launch of the world's first virtual SIM, providing users with a way to run up to 5 [more…]

Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

by on December 9, 2016

UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint.

A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will do more online shopping on their smartphone this Christmas.

However, Millennials (aged 20-30) are much more likely than older shoppers to use their smartphones to shop with 46% of younger shoppers compared to only 12% of older shoppers aged over 50 years, saying they’ll do more gift shopping on their mobiles than last year. [more…]

S4M enables mobile targeting at the world’s 30 most frequented airports

by on December 6, 2016

S4M, a mobile ad tech company announces its new capability to target more than 30 million airport travellers each week. Using enriched geo-localised user behavioural [more…]

Samsung uses smartphones to explore experiential | Hotcow Experiential Marketing

by on October 1, 2016

Samsung is increasingly turning to “experiential” marketing and social media, according to Marc Mathieu, chief marketing officer at Samsung Electronics America

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4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

by on September 10, 2016

Things to consider when building an e-commerce website

Digital commerce is not the future, it's the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a staggering €174 billion in 2016.

While not all merchants are ditching their brick and mortar stores, more and more sellers are beginning to move their transactions online. With rent costs on the rise in urban centres, this is a prudent move.

However, creating a successful e-commerce site requires careful consideration and design. We've listed some crucial steps in building an e-commerce site below.

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One in ten now use their toilet break to make some money

by on July 19, 2016

One in ten of us now make pounds whilst spending a penny, according to new findings by online research site, Crowdology. The study found that [more…]

Hot weather drives strongest April to May growth in 10 years

by on June 17, 2016

The IMRG Capgemini eRetail Sales Index has revealed online sales growth of 17% year-on-year (YoY) in May, the highest growth rate witnessed since June 2015. The positive results suggest that the arrival of the hot weather had a more significant influence on shopper spend than uncertainty around the outcome of the impending EU referendum.

With an exceedingly strong performance for e-retail in May, the Index also recorded its highest month-on-month (MoM) growth rate between April and May for over 10 years. An increase in the average basket value – from £78 year-to-date in 2015, to £81 year-to-date in 2016* - was also realised. [more…]

Mobile penetration falls for first time this decade /  IMRG Capgemini Quarterly Benchmark

Mobile penetration falls for first time this decade / IMRG Capgemini Quarterly Benchmark

by on June 2, 2016

The percentage of online retail sales made through mobile devices (smartphones and tablets) fell in Q1 2016*, according to the latest results from the IMRG Capgemini Quarterly Benchmark – the first time a decrease has been recorded since tracking started in 2010.

Just under half (49.6%) of online retail sales were completed through mobile devices during Q1 2016, compared with 51.3% in the previous quarter. There was also a slight fall in the percentage of visits to online retail sites through mobile devices – at 64.6% in Q1 2016, down from 65.6% in Q4 2015.

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Explorative Brits make unexpected travel choices this summer

by on June 1, 2016

Bing Ads today releases insights into UK consumers’ expected travel plans this summer, which reveals Britain’s silver surfers are becoming hooked on sharing economy services, with searches increasing by over 170 per cent year-on-year, nearly double the growth of those aged 25-34.

Bing Network search data from the past year shows ‘sharing economy’ search volume grew by 70 per cent year-on-year, the fastest compared with other ‘lodgings’ categories, such as ‘hotels’, ‘cottages’ or ‘accommodation’.

[more…]