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Trading Up – Why accounting software is vital for tradespeople

Trading Up – Why accounting software is vital for tradespeople

by on February 25, 2019

If you own a trades business, chances are you’ve put off investing your money in “luxuries” such as accounting software.

After all, most people don’t immediately think of technology when it comes to businesses that deal with manual labour.

However, you’d be surprised to know that in this era of all things digital, more and more tradesmen are liberating themselves by investing in accounting software.

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Big Brands vs Budget Tech

Big Brands vs Budget Tech

by on December 18, 2018

In the run up to Christmas, the big brands are working like crazy to persuade us to purchase their version of the latest tech.

However, with big brands often come even bigger price tags, causing some people to search for instant credit to get that must-have gadget in time to put it under the Christmas tree.

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New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

by on April 25, 2018

  • smartphone advertising video image2017 was first full year smartphones overtook computers for internet time

  • Research has shown that Smartphone advertising grew 37.4% to account for 45% of internet ad spend

  • Accompanying YouGov consumer data shows that podcasts, social media stories and learning new skills are smartphone activities seeing biggest surge in popularity

  • Social media ad spend grew 38% - with 83% of social spend now going on phones according to the research

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Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

by on May 23, 2017

By Penny Dryden, Valassis Limited

For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers.

Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and retailers.

Smartphones are now extensions of our lives – among other things they are the devices through which we shop and interact with people and locations. According to a report from Google, 65 percent of people now say they regularly use their smartphone to access the Internet. In short, the way consumers shop is changing and retailers can now reach shoppers on the go, via a device that accompanies them for most of the day. [more…]

‘Cloud SIM’ Launches The World’s First FREE Virtual SIM App

by on December 19, 2016

New mobile app 'Cloud SIM' has announced the launch of the world's first virtual SIM, providing users with a way to run up to 5 [more…]

Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

by on December 9, 2016

UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint.

A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will do more online shopping on their smartphone this Christmas.

However, Millennials (aged 20-30) are much more likely than older shoppers to use their smartphones to shop with 46% of younger shoppers compared to only 12% of older shoppers aged over 50 years, saying they’ll do more gift shopping on their mobiles than last year. [more…]

S4M enables mobile targeting at the world’s 30 most frequented airports

by on December 6, 2016

S4M, a mobile ad tech company announces its new capability to target more than 30 million airport travellers each week. Using enriched geo-localised user behavioural [more…]

Samsung uses smartphones to explore experiential | Hotcow Experiential Marketing

by on October 1, 2016

Samsung is increasingly turning to “experiential” marketing and social media, according to Marc Mathieu, chief marketing officer at Samsung Electronics America

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4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

by on September 10, 2016

Things to consider when building an e-commerce website

Digital commerce is not the future, it's the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a staggering €174 billion in 2016.

While not all merchants are ditching their brick and mortar stores, more and more sellers are beginning to move their transactions online. With rent costs on the rise in urban centres, this is a prudent move.

However, creating a successful e-commerce site requires careful consideration and design. We've listed some crucial steps in building an e-commerce site below.

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One in ten now use their toilet break to make some money

by on July 19, 2016

One in ten of us now make pounds whilst spending a penny, according to new findings by online research site, Crowdology. The study found that [more…]