New mobile app 'Cloud SIM' has announced the launch of the world's first virtual SIM, providing users with a way to run up to 5 [more…]
A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will do more online shopping on their smartphone this Christmas.
However, Millennials (aged 20-30) are much more likely than older shoppers to use their smartphones to shop with 46% of younger shoppers compared to only 12% of older shoppers aged over 50 years, saying they’ll do more gift shopping on their mobiles than last year. [more…]
S4M, a mobile ad tech company announces its new capability to target more than 30 million airport travellers each week. Using enriched geo-localised user behavioural [more…]
Digital commerce is not the future, it's the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a staggering €174 billion in 2016.
While not all merchants are ditching their brick and mortar stores, more and more sellers are beginning to move their transactions online. With rent costs on the rise in urban centres, this is a prudent move.
However, creating a successful e-commerce site requires careful consideration and design. We've listed some crucial steps in building an e-commerce site below.
The IMRG Capgemini eRetail Sales Index has revealed online sales growth of 17% year-on-year (YoY) in May, the highest growth rate witnessed since June 2015. The positive results suggest that the arrival of the hot weather had a more significant influence on shopper spend than uncertainty around the outcome of the impending EU referendum.
With an exceedingly strong performance for e-retail in May, the Index also recorded its highest month-on-month (MoM) growth rate between April and May for over 10 years. An increase in the average basket value – from £78 year-to-date in 2015, to £81 year-to-date in 2016* - was also realised. [more…]
The percentage of online retail sales made through mobile devices (smartphones and tablets) fell in Q1 2016*, according to the latest results from the IMRG Capgemini Quarterly Benchmark – the first time a decrease has been recorded since tracking started in 2010.
Just under half (49.6%) of online retail sales were completed through mobile devices during Q1 2016, compared with 51.3% in the previous quarter. There was also a slight fall in the percentage of visits to online retail sites through mobile devices – at 64.6% in Q1 2016, down from 65.6% in Q4 2015.
Bing Ads today releases insights into UK consumers’ expected travel plans this summer, which reveals Britain’s silver surfers are becoming hooked on sharing economy services, with searches increasing by over 170 per cent year-on-year, nearly double the growth of those aged 25-34.
Bing Network search data from the past year shows ‘sharing economy’ search volume grew by 70 per cent year-on-year, the fastest compared with other ‘lodgings’ categories, such as ‘hotels’, ‘cottages’ or ‘accommodation’.
— Rakuten Marketing UK (@RakutenMKTG_UK) February 12, 2016