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Converting awareness into action: Introducing the “Neglected Breed of Influencer”

by James on April 19, 2016

New research released by Time Out examining the influence economy reveals two new influencer typologies and suggests one important group is being neglected by many brands.

The two Influencer groups revealed in Time Out’s “From Influence to Action: Insights from the new Influence Economy" study are: [more…]

Digital experiential marketing – creating an experience where there is a resulting emotional connection to a brand, product or idea / Hotcow

by Will Corry on December 16, 2014

Hotcow @Hotcow write in their blog - Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing.


How Instagram harnesses the awesome power of mobile, social media and photos

by Will Corry on September 27, 2014


“Online marketers can advertise directly to their influencers” / Rio SEO Social Advertise™

by Will Corry on July 16, 2013

Rio SEO, the leader in SEO automation and social media marketing technology, today announced a major expansion of its social remarketing solution so online marketers can advertise directly to their influencers and many more like them on the Web.  More information about Rio SEO is available at

The proprietary automation solution, called Rio SEO Social Advertise™, now integrates with the BlueKai Data Management Platform (DMP) to help marketers gain richer audience insights with respect to their brand influencers, generate “look-alikes,” and then reach them at scale with relevant messages across the Internet. [more…]

Who else wants to increase the effectiveness of their lead generation by over 500%? / 43 Digital

by Will Corry on April 21, 2013

43 Digital provides a unique video lead generation solution combining Google and YouTube visibility with bespoke landing pages and incentivised calls to action. Watch one of  43 Digital's videos.


Blogs outrank social networks in influence

by Will Corry on March 7, 2013


Mobile coupon users to rise by 30% in 2013

by Will Corry on November 14, 2012


10 things agencies must have in a social media management tool

by Will Corry on November 9, 2012

What Agencies should look for in a Social Media Management Tool

Vishal from Sendible writes ..    While reading an excellent blog post by Chuck Hemann on A Buyer’s Guide to Social Media Management Software I thought it would be great to write a follow up post with a check-list of what an agency should look for in a Social Media Management tool .

Social media is becoming increasingly important to brands and therefore even more important to the agencies that help shape, manage, promote and grow those brands.


Applying Plan-Do-Check-Adjust to a lead nurturing campaign

by Will Corry on October 10, 2012

Posted by John McTigue on Tue, Oct 09, 2012

Plan-Do-Check-Adjust (PDCA) is a classic kaizen, meaning continuous improvement, principle perfectly applicable to digital marketing. Processes within each component of digital marketing can be broken down into individual PDCA loops, worked on by an inbound marketing team and improved on a continuing basis.

Learn more about PDCA, inbound marketing and kaizen in the free eBook, Lean Digital Marketing Want to see PDCA in action? Check out a real client example - go to more:

Want to get noticed?  Disruptive Innovation from theMarketingblog. Tell a story that’s authentic, relevant and gets results. Find out about the '12 articles, case studies, success stories plan' from theMarketingblog. Think BIG - act fast call Will Corry today 01784 434 412 for a chinwag about connecting with your prospects.


Who else wants a special Marketingblog 15% discount? / AllFacebook Marketing Conference, London 19 November 2012

by Will Corry on September 24, 2012

Register here and use MARKBLOG12 for a special Marketingblog 15% discount

Following the overwhelming success of the recent June event in San Francisco, AllFacebook Marketing Conference heads to London on 19 November 2012 for an inside look at Facebook innovations and monetization issues impacting today's top digital media and marketing experts.

One of the keynote speakers - Projjol Banerjea is Director of Marketing at SponsorPay, an award-winning Berlin-based start-up that provides an innovative advertising solution for the monetization of premium content or virtual currency on social networks, virtual worlds, mobile apps as well as online games and services. 

Register here and use MARKBLOG12 for a special Marketingblog 15% discount