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Digital experiential marketing – creating an experience where there is a resulting emotional connection to a brand, product or idea / Hotcow

by on December 16, 2014 in Entertainment, Events, Events & Awards, Latest News, Lead Article, Rock 'n Roll

Hotcow @Hotcow write in their blog – Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing.

At its core, experiential marketing is the act of creating an experience where there is a resulting emotional connection to a brand, product or idea. Traditionally, it has been associated with offline brand experiences such as product sampling and PR stunts, but with the rise of social, local, and mobile (SoLoMo) technology, marketers are increasingly connecting with customers through engaging digital experiences.

We see examples of it every time we browse online – from e-tailers offering discounts in return for ‘likes’ on Facebook, to ‘pay-per-picture’ restaurants, such as the Picture House, where guests settle the bill by taking a photo of their meal and uploading it to Instagram.

These strategies allow customers to share their experiences with their social networks, consequently increasing the reach of your brand.

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Graphic by WarmSleepy

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