McCann Worldgroup has announced the appointment of Samantha Giles as EVP, Global Business Leader on the agency’s global Nestle business. She joins from Ogilvy & Mather where she has been Worldwide Managing Partner.
Giles, who will remain based in London, will succeed Julian Ingram who has headed the Nestle business for the past two years, extending the agency’s relationship with Nestle into additional areas. Ingram will be moving into a new role within the company.
The new agency, System1 – Feel More: Buy More, is based on BrainJuicer's pioneering behavioural science work, which shows how the emotional, instinctive ‘System1’ brain trumps the rational, evaluative 'System2' brain when making brand choices.
The Foundry 50 will join Unilever Foundry at Lions Innovation in Cannes (21 – 23 June), gaining unrivalled access to the creative community and the opportunity to network, showcase their technology and pitch their solutions to brand and agency leaders from around the world.
Each startup was chosen against one of five categories identified by Unilever as future areas of innovation: Future of Retail, Brand & Content Innovation, Data, Insights & Personalisation, Social Impact and Engaging Millennials. [more…]
Lewis will be responsible for driving the creative vision and overall creative quality of Ogilvy’s work for the Dove brand. He will be based in London, which is the Global hub for Dove and replace Maureen Shirreff, who returns to Ogilvy Chicago where she joined two years ago.
- Brut Sport Style will also have a presence at International Cricket this summer as an partner of the Test Match Grounds
- Brut Sport Style is the new range from iconic male grooming brand, Brut
- Anderson follows in the footsteps of Henry Cooper & Kevin Keegan as a Brut Ambassador
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double.
The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials.
— Will Corry (@slievemore) March 21, 2016