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Unilever

Revealed – the degree to which online display ads drive sales of household brands .. IAB

Unilever and Nestlé study reveals ROI of online ads Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has […]

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Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

Last night, 17th November, at The Marketing Society Global Dinner, Paul Polman, CEO of Unilever was awarded the Outstanding Leadership Award for his exceptional vision and contribution to business.

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PR : “Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board” .. Ian McCawley

Exclusive comment from Ian McCawley, MD Acuity PR “This was certainly a clash of the corporate PR titans. Tesco is well known for getting its own way with its comms, and also for taking tight control of its relationships with

PR : “Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board” .. Ian McCawley Read More »

Movers and Groovers : Samantha Giles to join McCann Worldgroup as EVP, Global Business Leader on Nestle

McCann Worldgroup has announced the appointment of Samantha Giles as EVP, Global Business Leader on the agency’s global Nestle business. She joins from Ogilvy & Mather where she has been Worldwide Managing Partner. Giles, who will remain based in London,

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Could your start-up scoop TNBT Award 2016, and win a $50k Unilever pilot?

Could your start-up scoop TNBT Award 2016? | ad:tech London https://t.co/p5wWCKuJTA Retweet please pic.twitter.com/WM3VyTJpR2 — Will Corry (@slievemore) July 7, 2016 Unilever has embarked on its latest mission to discover tomorrow’s marketing and advertising technology influencers with the launch of

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BrainJuicer launches new creative agency System1 that guarantees ROI on creative work

BrainJuicer, the award-winning market research agency, is launching the first ad agency to guarantee ROI on creative work. The new agency, System1 – Feel More: Buy More, is based on BrainJuicer’s pioneering behavioural science work, which shows how the emotional,

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Movers and Groovers : Ogilvy appoints Gerald Lewis as Worldwide Executive Creative Director for Dove

Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and

Movers and Groovers : Ogilvy appoints Gerald Lewis as Worldwide Executive Creative Director for Dove Read More »