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Revealed – the degree to which online display ads drive sales of household brands .. IAB

by on December 12, 2017

Unilever and Nestlé study reveals ROI of online ads

Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail Online. [more…]

Breaking : Unilever, YouTube, Cannes, WPP, Apple .. via MAD London

by on June 23, 2017

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Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

by on November 18, 2016

Last night, 17th November, at The Marketing Society Global Dinner, Paul Polman, CEO of Unilever was awarded the Outstanding Leadership Award for his exceptional vision and contribution to business.

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PR : “Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board” .. Ian McCawley

PR : “Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board” .. Ian McCawley

by on October 20, 2016

Exclusive comment from Ian McCawley, MD Acuity PR

“This was certainly a clash of the corporate PR titans. Tesco is well known for getting its own way with its comms, and also for taking tight control of its relationships with manufacturers. Unilever, meanwhile, has been on a concerted marketing drive to prove its consumer-friendly credentials. [more…]

Movers and Groovers : Samantha Giles to join McCann Worldgroup as EVP, Global Business Leader on Nestle

Movers and Groovers : Samantha Giles to join McCann Worldgroup as EVP, Global Business Leader on Nestle

by on October 7, 2016

McCann Worldgroup has announced the appointment of Samantha Giles as EVP, Global Business Leader on the agency’s global Nestle business. She joins from Ogilvy & Mather where she has been Worldwide Managing Partner.

Giles, who will remain based in London, will succeed Julian Ingram who has headed the Nestle business for the past two years, extending the agency’s relationship with Nestle into additional areas. Ingram will be moving into a new role within the company.

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Could your start-up scoop TNBT Award 2016, and win a $50k Unilever pilot?

by on July 7, 2016


Unilever has embarked on its latest mission to discover tomorrow’s marketing and advertising technology influencers with the launch of startup competition The Next Big Thing 2016. The pitch and award initiative will connect the most disruptive startups with Unilever’s brands at a new innovation-focused ad:tech event this November. [more…]

BrainJuicer launches new creative agency System1 that guarantees ROI on creative work

BrainJuicer launches new creative agency System1 that guarantees ROI on creative work

by on June 17, 2016

BrainJuicer, the award-winning market research agency, is launching the first ad agency to guarantee ROI on creative work.

The new agency, System1 – Feel More: Buy More, is based on BrainJuicer's pioneering behavioural science work, which shows how the emotional, instinctive ‘System1’ brain trumps the rational, evaluative 'System2' brain when making brand choices.

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Unilever announce the Foundry 50 – Top 50 Marketing -Tech Startups

by on June 9, 2016

Following a competitive search for the world’s top 50 marketing technology startups, the Unilever Foundry today announces this year’s finalists - the Foundry 50.

The Foundry 50 will join Unilever Foundry at Lions Innovation in Cannes (21 – 23 June), gaining unrivalled access to the creative community and the opportunity to network, showcase their technology and pitch their solutions to brand and agency leaders from around the world.

Each startup was chosen against one of five categories identified by Unilever as future areas of innovation: Future of Retail, Brand & Content Innovation, Data, Insights & Personalisation, Social Impact and Engaging Millennials. [more…]

Movers and Groovers : Ogilvy appoints Gerald Lewis as Worldwide Executive Creative Director for Dove

Movers and Groovers : Ogilvy appoints Gerald Lewis as Worldwide Executive Creative Director for Dove

by on June 3, 2016

Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino.

Lewis will be responsible for driving the creative vision and overall creative quality of Ogilvy’s work for the Dove brand. He will be based in London, which is the Global hub for Dove and replace Maureen Shirreff, who returns to Ogilvy Chicago where she joined two years ago.

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Brut Sport Style unveils England cricketing great, Jimmy Anderson, as Ambassador

Brut Sport Style unveils England cricketing great, Jimmy Anderson, as Ambassador

by on May 16, 2016

  • Brut Sport Style will also have a presence at International Cricket this summer as an partner of the Test Match Grounds
  • Brut Sport Style is the new range from iconic male grooming brand, Brut
  • Anderson follows in the footsteps of Henry Cooper & Kevin Keegan as a Brut Ambassador

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