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PR : “Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board” .. Ian McCawley

by on October 20, 2016 in Latest News, Lead Article, News you can use, Nuggets, PR, Retail, Retail News, Social Media

PR : “Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board” .. Ian McCawley

Exclusive comment from Ian McCawley, MD Acuity PR

“This was certainly a clash of the corporate PR titans. Tesco is well known for getting its own way with its comms, and also for taking tight control of its relationships with manufacturers. Unilever, meanwhile, has been on a concerted marketing drive to prove its consumer-friendly credentials.

“While the two sides slugged it out in what became quite a public spat, it was interesting to see how short-lived the contest was. Both appear to have moved on with their reputations intact following would could have been a very damaging affair not just for Tesco and Unilever, but also for the wider retail and fmcg industry. Even if it’s an uneasy dentente in the first Brexit-induced price punch-up, comms were handled well across the board.”

 

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