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Brut Sport Style unveils England cricketing great, Jimmy Anderson, as Ambassador

by on May 16, 2016 in Lead Article, Lead story, News you can use, Retail

Brut Sport Style unveils England cricketing great, Jimmy Anderson, as Ambassador
  • Brut Sport Style will also have a presence at International Cricket this summer as an partner of the Test Match Grounds
  • Brut Sport Style is the new range from iconic male grooming brand, Brut
  • Anderson follows in the footsteps of Henry Cooper & Kevin Keegan as a Brut Ambassador

Brut Sport Style, the sport range from iconic men’s grooming brand, Brut, is delighted to announce England’s all-time leading Test wicket-taker, Jimmy Anderson, as its new Ambassador.

Anderson visited Lord’s to launch the tie-up and also helped announce Brut Sport Style as a Test Match Ground partner. The Test Match Ground partnership means that there will be Brut Sport Style board branding at England’s Test, ODIs and iT20’s against Sri Lanka and Pakistan this summer.

In his role as an Ambassador, Jimmy Anderson’s image will be used by Brut Sport Style on multiple in-store promotions in major supermarkets, pharmacies and retailers. Anderson will also feature on a Brut gift pack which will be launched ahead of Father’s Day.

In addition to the in-store promotions Brut Sport Style will work with Jimmy Anderson on a range of content for the brand’s Facebook, Twitter and Instagram platforms, urging fans to show how they are a #ManOfSport.

On becoming a Brut Sport Style Ambassador, Jimmy Anderson said: “I’m delighted to be joining a brand that has such a rich heritage in sport by becoming a Brut Sport Style Ambassador.

The Sport Style range takes Brut in a fresh new direction and it’s great to hear that they will also be a Test Match Ground partner in 2016.”

Conor Feeney, International Marketing Manager with Unilever, said: “We are thrilled to announce this exciting new partnership. This new link between Jimmy Anderson, cricket, and Brut Sport Style represents a new chapter for the brand, and will hugely broaden our exposure in the UK.”

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