Check it here – your time will be well spent All about Nigella Lawson, New Maurice Video, Wizard Systems, Best Beer Blogs, Shopitize, New Guinness Ad, Abbey Telecom, IRX 2013, Women for Women. Get your success story featured in this
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Will Corry’s insight:The notion of advertising as entertainment isn’t anything new – but it is being pulled out of the closet here. Score 78 We heard last week that Sainsbury’s is rethinking its marketing structure in order to put content at
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 percent over Q3 2011, to $139 billion. This gain outpaced the 2.7 percent growth seen in
Nielsen / Advertising spend went up across the world, except for Europe Read More »
Research released today by Steria, the IT and business services provider, reveals that despite the apparent growth in digital advertising, physical advertising still exerts a greater influence when it comes to consumer purchasing decisions. The research, conducted by YouGov, revealed
Waitrose says its contract with Delia Smith is ending by mutual agreement Delia Smith will no longer be one of the faces of food at Waitrose, after a three-year association with the supermarket chain ends in March.
Women for Women : Delia Smith will no longer be one of the faces of food at Waitrose Read More »
This campaign from Harvey Nichols will raise some hackles The campaign was launched to promote the opening of a new “concept” store in Liverpool. Beauty Bazaar Harvey Nichols will be “the ultimate one-stop beauty destination,” according to their press note.
The past 12 months has seen content marketing become a big hitter in the marketing discipline stakes and there are plenty of lessons marketers need to learn for the year ahead to make the most of the growing medium. 2012
Carly Foulkes has been the public face of T-Mobile for a few years now, but the motorcycle-riding Carly is now getting a little competition in the form of Seattle uber geek and video blogger Chris Pirillo. Via Geek Wire
Video : New T-Mobile campaign that involves “semi-celebrity endorsers” Read More »
The forecast is that there will be .. Major shifts tied to warp-speed developments in mobile, social and data technologies.Great video about the top 10 marketing trends for 2013
AdConnection, the leading independent media planning and buying agency, has made a senior level appointment, hiring Simon White to the role of Account Director following a number of new client wins.
Movers & Groovers : Simon White joins AdConnection Read More »
