INITIALS Marketing is bolstering its digital and experiential teams with four new hires. Sam Brownfield joins INITIALS as its first director of digital bringing with him 24 years agency and client-side experience in I.T, digital, marketing and advertising disciplines.
Meerkats beat Vinnie Jones to most-liked TV ad of the year as animals continue replacing celebs in British public’s affections The meerkats have fended off Vinnie Jones to claim top spot in the most-liked TV ads of 2012, as animals
Online Home Retail has appointed the integrated creative communications company, Fox Kalomaski Crossing, to work with them on a brand identity update and an advertising launch for its BathroomWorld brand.
Latest news from Fox Kalomaski Crossing, Online Home Retail, marketing QED and Viewster Read More »
The attached report contains a host of different examples of how digital signage and touchscreen technology have been deployed into the retail environment over the last couple of years. It offers a valuable insight into the capabilities that today’s tablet
A Marketingblog Exclusive Five questions interview with Daina Middleton, Global CEO of Performics A pioneer in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton is the Global CEO of Performics, the performance marketing
Lindsey Raine of Communicator Corp writes I received an email from TK Maxx last week where the subject line and content of the email created intrigue, leading me to open and then go on to click through to their website. I
Live & Breathe has been appointed by Danone Waters UK & Ireland Ltd (DWUK) to work on evian® and Volvic®. The agency won the new business following two separate competitive pitches. Volvic® and evian® are the UK’s leading water brands
“A hugely significant win” for Live & Breathe / Danone Waters UK & Ireland Read More »
Gold, part of UKTV’s network of award-winning channels, is launching its biggest experiential campaign for 2012 with a three month roadshow that rolls out today through INITIALS Marketing. The ‘Keeping Britain Cheery’ push targets 35+ ABC1 viewers in the UK
Gold takes to the road with ‘Keeping Britain Cheery’ campaign Read More »
AdInsight, the UK’s leading provider of call tracking and call analytics solutions, announced today that it is rebranding the company. The new name ResponseTap, was developed to reflect the positioning of the company going forward, its focus on the development
