Today, every brand owner knows just how important a high Google ranking is for their business. Part of Google’s algorithm for search rankings examines the amount of time that visitors spend on the site, which is just one of many
Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising – has opened today, with the announcement of a brand new category. The new “Content Leadership & Innovation Award” will
MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at
AudienceProject launches first individually-based addressable TV measurement Read More »
New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers. They are frequent consumers of international TV channels, but who fall outside of the top income segment that
New media research by GlobalWebIndex reveals valuable untapped TV audience Read More »
Big #brands no longer get big love from UK #consumers, says @FKCLondon report https://t.co/WEa4YmEaoJ #marketing #retail pic.twitter.com/Tnp7kHjx5o — Marketing Comm News (@marcommnews) August 22, 2018
Big brands no longer get big love from UK consumers Read More »
Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality,
New analysis shows that quality journalism continues to win the war on attention Read More »
Shell and MediaCom win Grand Prix with Shell Brand GravityLight & Bedtime Stories Campaign The winners across the eight categories of the 2018 World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard
Shell lights the way with top prize at the 2018 World Media Awards Read More »
New Team Extends World Media Awards Entry Deadline by a Week to Thursday 1st February The World Media Group, a strategic alliance of the world’s leading international publications, announced a new structure of its management team today, appointing two vice
Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary. To date members of the
An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for their source of trustworthy and impartial news. Eighty-three percent of responders rated international TV channels
Research : Wealthy consumers turn to international TV channels in an era of fake news Read More »
