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Exponential whitepaper aims to help marketers define and improve engagement – exclusive to theMarketingblog

“Our industry has used the term ‘engagement’ liberally for two decades, with little consensus on what it means. Instead, we turn around and optimize our advertising campaigns towards simplistic metrics that reward high-volume, low-involvement content,” says Bryan Melmed, vice president, […]

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UK SEO Events – Conversion Conference London, ad:tech London, eMetrics Summit

If you’re looking for UK SEO events at the end of 2015, Silkstream have put together this ultimate list of all the events they could find, up and down the country for:  SEO (Search Engine Optimisation)  .Digital Marketing  .PPC (Pay

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Media agencies have had to adapt quickly and move faster than ever before … writes adconnection’s Catherine Becker

Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection’s Catherine Becker. Media agencies – centre stage rather than side-lined?

Media agencies have had to adapt quickly and move faster than ever before … writes adconnection’s Catherine Becker Read More »

How to discover the ‘why’ and the ‘how’ of implementing inbound marketing in your business

How to discover the ‘why’ and the ‘how’ of implementing inbound marketing in your business Read More »

The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns

The IAB Believes…in maximising ad viewability The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns and is working with partners to develop consistent standards. Statement from IAB UK … Digital ad spend is in rude

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13 of the best Google Chrome extensions – start saving some valuable time and effort

This list of the best Google Chrome extensions for social media marketers will save you valuable work time and effort.

13 of the best Google Chrome extensions – start saving some valuable time and effort Read More »

New 5* Website : Brand/agency/media CEOs & CMOs talking data/content/tech

Europe’s leading event for staying ahead of the latest interactive media, advertising and marketing trends.

New 5* Website : Brand/agency/media CEOs & CMOs talking data/content/tech Read More »

Retailing Events : “Key disruptions in the retail industry over the last 10 years” – Ian Jindal

From the Store and Online to Multichannel: Retailing Gamechangers of The Last Decade Over the last decade the shopping journey has been redefined. Where once it started with a trip in the car or on the bus, today the chances

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Check out brand & agency bigwigs speaking at #adtechlondon & save £200

Check out brand & agency bigwigs speaking at #adtechlondon & save £200 Read More »