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Consumer brand experience / Does targeted, relevant advertising really create brand love? / Hotcow

Spotted in the Hotcow blog ….Earlier this year, Hotcow wrote a piece for Marketing week , where we explored a novel idea. We imagined a world where brands invested their marketing budgets in consumer brand experience and Experiential became the

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Radio without rules .. Google launches “Play Music All Access” music subscription service

Google has unveiled a streaming music subscription service. Google Play Music All Access offers users the ability to listen to millions of tracks in addition to the ones they already own. The firm described it as “radio without rules”. The

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Virgin Holidays invites holiday-goers to ‘Unleash Your Mojo’

Now – an integrated campaign for Virgin Holidays inviting holiday-goers to ‘Unleash Your Mojo’, The M&C Saatchi Group has unveiled an integrated campaign for Virgin Holidays inviting holiday-goers to ‘Unleash Your Mojo’, marking a major new direction for the brand.

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Exclusive : All about the emergence of connected TVs and second screen viewing / Alex Woodford, Digital Strategy Director at AKA

As the iPad prepares to celebrate its 3rd birthday later this month Alex Woodford, Digital Strategy Director at AKA, discusses the opportunities and challenges presented by the emergence of connected TVs and second screen viewing. It’s no secret that people

Exclusive : All about the emergence of connected TVs and second screen viewing / Alex Woodford, Digital Strategy Director at AKA Read More »

Laughter Spot Video : “Asking people to play the Mission:Impossible theme using a triangle”

The Republic Of Telly, a comedy show on RTE2 in Ireland, arranged for an orchestra to perform a number of pranks which include playing the Psycho music in a bathroom, asking people to play the Mission:Impossible theme using a triangle

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News from Clydesdale Bank, The Hydro, SPAR UK, Harvest Energy, Redweb, Hanover

SPAR UK and Harvest Energy are delighted to announce the launch of a new branded forecourt concept, designed to help convenience retailers stand up to the multiples and compete against the oil companies. The exciting collaboration will offer progressive independent

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