Future Forum, a fresh new event series for brands and innovators, announces its next event The CMO Guide to AI in Practice, taking place on Wednesday 9th July from 2-5 pm at The Terrace in Leeds, this event is designed […]
“The CMO Guide to AI in Practice” – Industry Insights & Networking Event in Leeds Read More »
Oasis have reunited—at least for now—in a bold new Adidas Originals advert that merges nostalgia, music, and fashion into one three-minute cultural statement. Titled Original Forever, the campaign celebrates a 30-year connection between the Gallagher brothers and the iconic three-stripe
New Oasis Advert: Nostalgia Meets Street Style in ‘Original Forever’ Read More »
The Truth About Flo From Progressive Everybody Knows Flo From Progressive. Who Is Stephanie Courtney? Flo from Progressive (@ItsFlo) / X Flo from Progressive’s posts
Who Is Flo from Progressive ? Read More »
Why the Rule of 3 Might Be the Most Powerful Marketing Tool You’re Not Using When your marketing feels chaotic—too many messages, too many channels, not enough traction—it’s usually a sign that you’re trying to do too much with too
What Is the 3-3-3 Rule in Marketing? Read More »
New SAP Emarsys report reveals the gap between AI-led marketing and real customer expectations As SAP Emarsys CMO Sara Richter gears up to speak at the Consumer Goods Forum Global Summit in Amsterdam, fresh data is bringing a key issue
Consumers Want Personalisation—Not Chatbots Read More »
AI-powered search advertising is on the rise—and fast. What started as a niche experiment is quickly turning into a multi-billion dollar category. In 2025, AI search ads are expected to pull in just over $1 billion. By 2029, that number
AI Search Ads Are Booming—But Not Everyone’s Ready for the Shift Read More »
Something big is happening in the world of marketing — and it’s not another TikTok trend. According to fresh data from Google Keyword Planner, searches in the UK for “digital PR” and related terms like “digital PR agency” and “digital
I was chatting with my neighbour outside a local supermarket recently, and she mentioned she rarely bothers with name-brand products anymore. Turns out she’s not alone. According to fresh research from SAP Emarsys, 57% of British shoppers admit they don’t
Generative AI is creeping into newsrooms, infiltrating storytelling, and subtly shaping the way we consume media. But here’s the thing—most Brits aren’t entirely on board. A recent YouGov survey reveals something striking: 65% of Brits are worried about misinformation and
A groundbreaking global study has just revealed a game-changer in retail advertising—convenience stores may be the secret weapon for brands looking to make a lasting impact. New research from the Co-op Media Network (CMN), in partnership with eye-tracking specialists Lumen
