Mark Skilton, professor of practice at Warwick Business School, said:
"It is well established that social media platforms amplify messages that can be misused and we do need some form of regulation.
"Facebook, Twitter, Google and the like are commercial organisations, not utilities or elected representatives. Many of these companies are seeking some form of self-regulation, but their response so far resembles a whack-a-mole at a fairground.
One of the best ways to up your digital marketing is by using social media. Millions of people have social media accounts in one platform or another.
However, as great as social media is for marketing, some people still don’t understand how to be successful in using that platform.
Here are common mistakes that people do when it comes to social media marketing:
You must first have an URL associated with your website before you can do anything with it. Nobody can reach your website without using a URL. Fortunately, domain names are generally not expensive.
However, one of the most common domain tips to find and use the shortest one possible. Nearly all top websites on the Internet use short names and for good reason. Furthermore, shorter domains tend to cost more too.
Over the years, businesses have been trying to race to the top of the search engine result pages.
Why do they do that? Simple, when people search for products or services using search engines like Google or Bing, they usually open the links that come up first — not many people notice the second or third page anymore.
How One Company Changed the Online World
Today, Google has become synonymous with search. But its role in shaping our online world and the whole concept of digital marketing runs far deeper.
When a company’s name becomes so strongly linked with its product or service that it becomes a verb in the general lexicon, it is a sure sign that something special has happened. We talk about hoovering the carpet, even if we are using a different brand of vacuum cleaner. And we refer to googling something online.
Ever wonder why someone selling online stuff is so bothered about questions like “How to improve the ranking of my eCommerce website” or “How to increase website ranking on Google”.
Well, 33% of the top search engine result on Google get 33% of the traffic, second position gets 18% and the remainder is shared between the following results. In fact, the volume of traffic that web pages listed on the third position and below begins to degrade.
You might have tried to Google “lead generation tips” and a couple hundred million results turned up.
Great. But saying it’s like looking for a needle in a haystack is an understatement. It’s more like looking for that needle in a haystack in all of Texas. Good luck finding the best tips #LEADS you need for your business without getting confused along the way.
Social media marketing is the newest marketing solution that has proved effective to brands in diverse specialties.
It is projected online marketing will surpass traditional channels by 2020 and part of the marketing activity will be through social platforms like Facebook and Twitter.
With social media marketing gaining traction at a fast pace, there have been myths surrounding the whole industry that have prevented upcoming businesses from reaping the benefits of social media marketing. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
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