Hotcow is a multi-award winning Experiential Marketing agency. They write .. An article in this weeks Grocer entitled ‘Counter culture: Inside shopping demographics’ sparked a number of conversations in the office today. The article primarily discusses the myth many of
Via the Hotcow blog … From smart vending machines to interactive installations, we selected the best methods to get your products into consumers’ hands. Product sampling continues to rank among the most effective tactics of field marketing. Surely, sampling is
Hotcow spotlight “five methods of getting your products into consumers’ hands” Read More »
Now we have ‘the world’s easiest marketing tool’
All about MEC, Shopitize, Party Marketing,theMarketingblog Read More »
Marketing Week has featured an insightful article about the factors affecting the success of sampling campaigns, based on some of the data collected from Hotcow’s latest shopper research around product trial and purchase behaviour. The survey conducted amongst 1074 people
Hotcow’s latest shopper research around product trial and purchase behaviour Read More »
The British Council of Shopping Centres (BCSC) and the Institute of Promotional Marketing (IPM) this week presented a new research report to the marketing and property industries. The report concludes that shopping centres offer advertisers and brands the most effective
The most effective venue for brand engagements and experiential marketing activity Read More »
As the 2012 Games draws closer and the world is set to talk about London and the UK, non-official sponsors still have plenty of opportunities to capitalise on the landmark event. Hotcow is a multi-award winning Experiential Marketing agency.
Is your brand trying to catch hold of the Olympic fever? / Hotcow Read More »
Hotcow will be distributing 150,000 samples of Danone’s Activia Pouring Yogurt ‘Shake Up Breakfast’ across Morrisons and Tesco supermarkets for the next five weeks.
150,000 samples of Danone’s Activia Pouring Yogurt ‘Shake Up Breakfast’ / Hotcow Read More »
The role of brands in the frontline of consumerism is changing as consumers are looking for ownership and customisation.
50% of consumers want to take part in co-creation of products and advertising / Hotcow Read More »
Global Reviews / Providing UK mobile operators with the deepest ever online customer experience insight Global Reviews today launches its 4CE Website Benchmark study to measure UK mobile operators’ online customer experience…
While a ‘pull’ focused multi-channel model is quickly replacing the ‘one size fits all’ approach, the underlying mission for brand managers is changing.
“A deep understanding of your target audience” / Hotcow Read More »
