Consumers will be able to try three different flavours of the product – vanilla, strawberry and natural – across stores in the south east for the next five weeks.
The campaign includes a creative stand featuring a huge bowl of cereal complete with its own spoon next to a giant pack of Vanilla Pouring Yogurt that dispenses the product. It has been created to target females from 35-55.
Sally Durcan, managing director at Hotcow, said: “We are extremely pleased to be working with Danone and have created a robust strategy that has taken into account how and why shoppers stop, listen, try and buy.”
Amelia Wong, assistant brand manager at Danone added: “We’re counting on Hotcow to get consumers excited about all the different ways they can shake up their breakfast with Activia Pouring Yogurt.”