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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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Still need leads? : How we can create, edit and export a special bespoke newsletter for your company – it’s called Newslettered

Still need leads? : How we can create, edit and export a special bespoke newsletter for your company – it’s called Newslettered

by on November 27, 2016

  • Newslettered : We've developed an entirely new newsletter system using theMarketingblog sites that will allow us to create, edit and export a special bespoke newsletter for your company.
  • Better still we make full use of Twitter , LinkedIn , Tumblr, Facebook etc. to get your bespoke newsletter into the hearts and minds of your prospects. It's a content marketing winner.
  • On top of this we give you real time tracking using Lead Forensics. Interested - then read on...

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NewVoiceMedia recognised among 50 hottest UK tech ‘scale-ups’

NewVoiceMedia recognised among 50 hottest UK tech ‘scale-ups’

by on November 22, 2016

Latest NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has been selected to join ‘Silicon Valley Comes to the UK’ (SVC2UK), a tech group of the country’s 50 fastest growing businesses, boasting average growth of 47 percent over the past year.

The announcement comes as new figures from London and Partners show the extent of tech startups' contribution to the economy over the last decade. Since 2006, there has been a 17 percent rise in the number of jobs created in the sector, compared with seven percent across all sectors. In London alone that growth stands at 77 percent.

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Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

Quite a surprise for a lot of B2B marketers : Facebook tops LinkedIn as content King for senior execs / Grist

by on November 17, 2016

A new study reveals Facebook is the go-to platform for industry leaders seeking business advice, outstripping LinkedIn. [more…]

LinkedIn launches international marcomms campaign with John Lewis and ASOS

LinkedIn launches international marcomms campaign with John Lewis and ASOS

by on September 28, 2016

LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.

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LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

LinkedIn announces new conversion tracking capabilities to help marketers boost ROI

by on September 9, 2016

LinkedIn is today launching conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform.

Built into its Campaign Manager system, conversion tracking will allow marketers across the world to easily measure specific results they’re getting from Sponsored Content and Text Ads campaigns on LinkedIn – including the number of leads, sign-ups, content downloads and purchases.

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BizTweet continues to fly high with record number of tweets from airports in June

BizTweet continues to fly high with record number of tweets from airports in June

by on July 4, 2016

As the holiday season gets into full swing, TIC, the brains behind BizTweet, one of the leading social decision software providers, has announced that the month of June broke records thanks to an increased number of tweets sent from airports around the world.

In total, 92,555 tweets were sent from airports during June, and the pioneering platform processed 19,766 (21.35%) of them. An astonishing 885 airports around the world used Twitter to connect with their passengers overall. With real-time flight information delivered direct to mobile devices using Twitter, the platform is redefining the way airports communicate.

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125 Linked in stats + load your own content opportunity

125 Linked in stats + load your own content opportunity

by on July 2, 2016

125 Linked in stats + load your own content opportunity. I have spotlighted LinkedIn stats that could be of real use to you. Go to more to see these 125 LinkedIn 'fresh' stats.. [more…]

LinkedIn or Out: Professional network unveils integrated marcomms campaign to promote referendum content series

LinkedIn or Out: Professional network unveils integrated marcomms campaign to promote referendum content series

by on June 22, 2016

Sir Martin Sorrell and John Mills join cast of business names taking part

LinkedIn joined the referendum debate this week by launching #offthefence, its first ever fully-integrated marketing and PR campaign in the UK to promote long-form publishing on the platform.

The social media, above-the-line, experiential and PR campaign brings together a host of well-known business leaders to publish their own views on whether the UK should leave or remain in the EU, and has already generated almost 10,000 Brexit-related posts on the platform.

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These 25 companies are the best in the U.K. at attracting and keeping top talent / Ranked by LinkedIn

These 25 companies are the best in the U.K. at attracting and keeping top talent / Ranked by LinkedIn

by on June 21, 2016

High street retail brand John Lewis is the most sought-after employer among professionals in the UK, according to a new ranking released today by LinkedIn, the world’s largest professional network.

Based on analysis of the billions of actions of 20 million members in the UK, LinkedIn’s Top Attractors list ranks Virgin Media and Harrods in second and third spots, whilst Google and PA Consulting take fourth and fifth places respectively, followed by ASOS and KPMG.

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