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Super Bowl XLVII: Reaction from the marketing and media industry

by on February 4, 2014

This year’s halftime Super Bowl ads have once again caused almost as much excitement and fanfare as the game itself. In the commentary below some of the industry’s most strategic minds offer their take on this year’s crop of Super Bowl ads and explain the key role played by social media in the campaigns.

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Movers & Groovers / MEC aligns EMEA Headquarters and Global Solutions

by on December 16, 2013

MEC has aligned its EMEA headquarters and Global Solutions in order to further strengthen the unique combination of its global strategic planning capabilities and local market operations in the region. [more…]

Shopping Mall specialists Limited Space win leading industry award

by on December 2, 2013

Limited Space Media is delighted to announce it has won the award for ‘Best Use of Interactive/ Social Media Deployment’ at the leading annual event for the Digital Out-of-Home media space – the Daily DOOH Gala Awards.

The company was recognised for its Volvic ‘Juiced’ campaign, which fused the latest in interactive screen technology with experiential elements to engage with shoppers at Bluewater in Kent. [more…]

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

by on July 5, 2013

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction with the International Advertising Association (IAA) and Warc, to provide insight into reputations and perceptions around both international network media agencies and media owners.  Highlights from the findings are as follows:

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Tesco and Enotria,TubeMogul, Adobe, Neolane, McVities Cakes, GOLD, Brand Innovators

by on June 30, 2013

McVities Cakes announced as sponsor of comedy on GOLD

TubeMogul | Video Advertising Built for Branding - TubeMogul Launches BrandPoint, the World’s First GRP Planning and Buying Tool for Digital Video

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Fresh news from eCommera, OrderDynamics™, Danone, Danio, MEC, Coca-Cola, St Ives Digital Media

by on June 4, 2013

MEC, (www.mecglobal.co.uk) has created a bespoke outdoor campaign to promote Danio, a new super thick, super tasty yogurt range from Danone.

The London-centric campaign runs for two weeks from the 3 June to build on the momentum of the in-store launch of Danio at the end of January 2013, as well as the National TV campaign in April.

The main elements of the activity include six special build sites around London - giving Danio a strong high street presence - as well as animated rail panels at main stations to target commuters from Greater London and the South East. [more…]

News from London School of Marketing, Neuro-Insight, MEC, Clock, DC Thomson, NewVoiceMedia

by on April 17, 2013


London School of Marketing, a leading London-based institution delivering accredited marketing and business qualifications, and offering courses from recognised professional bodies and universities, has announced the launch of its new database driven website.

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Oops : Angry employee’s resignation speech goes viral + the aftermath

by on September 26, 2012

Kieran Allen’s MEC Global Resignation Email Goes Viral

Oh no. Just when MEC thought it couldn't get any worse, it just did.

It is an email that will probably make most senior managers squirm in their seats.An employee at a media agency in London has decided to send a leaving speech detailing his grievances with a company manager to all members of staff.

And worse still - that email has now gone viral after it was posted online, with its hashtag trending on Twitter.


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Movers & Groovers / MEC has appointed Caroline Banquet from Unilever as its new communications director on the Danone account

by on June 15, 2012

MEC, www.mecglobal.co.uk, has appointed ex Flora pro.activ brand manager Caroline Banquet as its new communications director.

Bringing with her seven years of experience in the brand management of food and cosmetics, and a wealth of expertise in consumer insight and strategy, Banquet will be tasked with driving innovative and cost effective communication plans for the Danone Dairy and Complan Nutrition brands. [more…]