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Football Blunders : Chesterfield FC apologise for faking prize draw winner

Football Blunders : Chesterfield FC apologise for faking prize draw winner

by on July 20, 2016

The winner of a Chesterfield Football Club promotion giving away a place at the club’s pre-season training camp was found to be fake by eagle-eyed supporters.

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“8 top tips for outstanding on-pack promotions” / PromoVeritas

“8 top tips for outstanding on-pack promotions” / PromoVeritas

by on July 19, 2016

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on point.

1.    Have more than one Star Prize – If someone wins your big prize early on in the campaign it could lose momentum. It is generally best to go for a small number of star prizes alongside a large number of lesser value ones so that you have more winners, and plenty of happier customers. [more…]

Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

by on May 3, 2016

Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015.

Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015.

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Research : Victoria’s Secret is the top brand using social media .. Spredfast

by on July 22, 2015

Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Victoria's Secret is the top brand using social media, according to new research by social software platform Spredfast.

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Pinterest is collaborating with Airbnb to launch the “Pin Your Dream Trip” contest

by on June 10, 2015

Pinterest, the visual discovery tool for saving creative ideas, is collaborating with Airbnb to launch the “Pin Your Dream Trip” contest. This is the first time the two brands have ever collaborated, with the partnership designed to encourage pinners to get offline and explore the places they’ve always dreamed of visiting.

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Two out of three of pins on Pinterest represent brands and products

by on June 2, 2015

Why Pinterest marketing matters: Pins influence 87% of purchases 

There are plenty of opportunities to discover and shop around on Pinterest, as two out of three of pins on the network represent brands and products.

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#Pinterest is developing a #Buy button just after killing affiliate links

by on February 17, 2015

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Exclusive Insight / Effective approaches that UK retailers are using with social media today – Burberry, Waitrose,#AmazonBasket

by on February 1, 2015

Exclusive - From Social Media to Social Commerce by Ian Jindal

To learn more about social commerce and the full multichannel retail landscape, book your place at the Internet Retailing Expo and the eDelivery Expo taking place on 25th and 26th March 2015.

Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.

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McDonald’s, Starbucks, Just Eat and Pizza Rosa / Are you making productive use of social media? /  Jeanette Carlsson, CEO, @newmedia2.0 Ltd

McDonald’s, Starbucks, Just Eat and Pizza Rosa / Are you making productive use of social media? / Jeanette Carlsson, CEO, @newmedia2.0 Ltd

by on January 8, 2015

Are you making the most of social media? 7 in 10 UK adults log into their social media accounts every day, according to Ofcom. According to eMarketer, by next year (2015), more than half of those using a mobile phone will access social networks on their mobile devices.

Whereas in the past hospitality and leisure companies would advertise in (local) newspapers or through expensive TV adverts, today, (mobile) social media provides new opportunities – and is vital – for marketing and customer engagement on a much more personal level. Whether you run a local pub, bar, catering company, hotel, international coffee shop or restaurant chain, social media can add real value to your business – if done right.

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Movers & Groovers : Patricia Parra joins Shazam as Chief Marketing Officer

by on June 12, 2014

Movers & Groovers : Patricia Parra joins Shazam as Chief Marketing Officer | Fresh Marketing News | Scoop.it

Shazam® today announced that Patricia Parra has joined the company as its Chief Marketing Officer and will report to the CEO, Rich Riley.

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