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Women for Women :  Female advertising that continues to patronize its audience

Women for Women : Female advertising that continues to patronize its audience

by on February 21, 2019

An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4's annual [more…]

Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

Awards : Channel 4 named Brand of the Year as Unilever’s Paul Polman scoops outstanding leadership award

by on November 18, 2016

Last night, 17th November, at The Marketing Society Global Dinner, Paul Polman, CEO of Unilever was awarded the Outstanding Leadership Award for his exceptional vision and contribution to business.

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Windsor Mint delighted as TV Campaign trebles sales

Windsor Mint delighted as TV Campaign trebles sales

by on August 3, 2016

Windsor Mint is delighted at the results of its first ever TV campaign put together by West Country based Mostly Media. The Queen Elizabeth II Birthday campaign ran in April, May and June showcasing Windsor Mint's commemorative strikes for the event. The campaign ran across ITV, SKY, Channel 4 and Turner channels using a mixture of 30 and 60 second commercials.

Acknowledged by Windsor Mint as its most successful TV campaign ever, the results speak for themselves with a £200k total spend seeing the lowest cost per order ever achieved through TV advertising and sales trebling what was predicted.

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Sony launches the Xperia X with exclusive new Channel 4 ad campaign

Sony launches the Xperia X with exclusive new Channel 4 ad campaign

by on June 15, 2016

Sony and 4Sales has announced an exclusive new partnership that will see Channel 4 talent star in a new ad campaign for Sony’s latest smartphone, [more…]

The mini west end stars’ YouTube channel with over 10 million views

by on April 7, 2016

A group of talented child performers who specialise in covers of musical theatre songs are taking YouTube by storm, and their channel has now hit [more…]

New Book : The TV Brand Builders : How to win audiences and influence viewers

by on April 4, 2016

This release has just arrived

KoganPage write .. In a couple of weeks, on 28th April, we’ll be releasing a new book by Andy Bryant and Charlie Mawer, the Managing and Creative Directors respectively of the creative agency Red Bee.

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MEC brokers TV sponsorship first for Volvic with Channel 4

by on March 7, 2016

4 Sales and MEC today announce a new seven-figure sponsorship deal with mineral water brand Volvic. The deal, which runs from Tuesday 1st March until the end of 2016, represents the first time Volvic has sponsored programming on TV and the first time it has supported its natural water and flavoured Aquadrinks sub-brands with masterbrand advertising.

Volvic will sponsor Unstoppable Moments on 4, a brand new programming strand that will run across Channel 4 programming and will feature new series from Guy Martin, the brand new series of The Island and the upcoming reality survival series Eden.

Unstoppable Moments also includes a number of popular E4 shows such asHow I Met Your Mother, The Inbetweeners plus The Goldbergs and 2 Broke Girls.

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“The Jump” TV Show Blunders : Fans flocked to Twitter to call on producers to scrap the programme

by on February 8, 2016

  • Viewers demand Channel 4 axes The Jump: Gymnast Beth Tweddle set to undergo surgery after breaking her back on TV's most dangerous show... as Tina Hobley exits with a broken arm Britain's most successful gymnast is waiting to undergo surgery on her back after stunt on the Channel 4 show went terribly wrong
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    Half of UK advertising spend in 2015 will go on the internet and mobile devices – Strategy Analytics

    by on February 18, 2015

    Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from
    Strategy Analytics.

    Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent on TV (£3.8bn, 24% share). Print follows at £2.5bn (16%). Outdoor (£910 million), radio (£492m) and cinema (£179m) will account for the remaining 10%.

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    What’s up next? A sitcom on The Holocaust maybe with funny fat Nazis eating victims alive?

    by on January 3, 2015

    Channel 4 has commissioned a sitcom about the Irish Famine in which one million Irish died of starvation and one million emigrated. What a great subject for cheap laughs!

    No this is not an April Fools story, this is a January 1st story, incredible as it may seem.

    The writer will be Dublin-based Hugh Travers, a 31-year-old, who has already had a major hit with a show called “Lambo.” He is a former film student at UCLA.The sitcom will be called “Hungry” and Channel 4 has given the Dublin writer full freedom to write his own scripts which he says is seriously daunting.

    Asked by the Irish Times why The Famine, Travers stated, “Well, they say ‘comedy equals tragedy plus time’,” he says, laughing.

    [more…]