Shaken & Stirred - Influential Brand Profiling and Positioning

Windsor Mint delighted as TV Campaign trebles sales

Windsor Mint is delighted at the results of its first ever TV campaign put together by West Country based Mostly Media. The Queen Elizabeth II Birthday campaign ran in April, May and June showcasing Windsor Mint’s commemorative strikes for the event. The campaign ran across ITV, SKY, Channel 4 and Turner channels using a mixture of 30 and 60 second commercials.

Acknowledged by Windsor Mint as its most successful TV campaign ever, the results speak for themselves with a £200k total spend seeing the lowest cost per order ever achieved through TV advertising and sales trebling what was predicted.

The product which featured in the TV campaign was a new commemorative strike and the new edition was shown as a collector’s item, layered with 24 carat gold, a sought after Union Jack colour print and hand-set with a genuine Swarovski crystal.

Media Director and Head of TV Buying at Mostly Media, Stuart Smith had this to say:

“It’s always nice to receive such great feedback from one of our campaigns but even more so for a new client. With our huge agency experience in DRTV we were confident that our suggested strategy for Windsor Mint would bear fruit and of course it’s lovely when a media plan comes together.

“The success of our campaign for Windsor Mint further enhances our reputation as a TV buying agency not only with a proud track record for consistently delivering ROI, but also for increasing return from existing TV budgets.”