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Carabao Energy Drink marks launch in the UK with nationwide ATL campaign

Carabao Energy Drink marks launch in the UK with nationwide ATL campaign

by Will Corry on September 16, 2016


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JCDecaux wins the Bus Shelter advertising contract for Kensington and Chelsea

by James on February 11, 2016

JCDecaux SA  announced today that it has been awarded the Bus Shelter advertising contract for the Royal Borough of Kensington and Chelsea.

This 15 year contract previously held by Clear Channel, was awarded following a competitive tender process and includes the provision, installation, maintenance and advertising operations for 80 new Bus Shelters including 16 sites already approved for 84” digital screens.

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Find out why Caledonia Best is so committed to Scottish Rugby, the team, its customers and drinkers

by Will Corry on February 7, 2016

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New unique sensory marketing from StackaWraps for your brands

by Will Corry on November 8, 2015

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This is different and clever : JCDecaux gets (too?) personal with Marketing Directors in their new campaign

by Will Corry on May 11, 2015

JCDecaux briefed BBDO to promote their yearly roadshow among Belgium’s biggest Marketing Directors.

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Watch : ‘Don’t let your friendship die on the road’ campaign from TfL / M&C Saatchi

by Will Corry on March 16, 2015

M&C Saatchi Unveils ‘The Hare and the Tortoise’ for TfL -  TfL encourages young teens to ‘Think Slow’ near busy London roads promoting road safety –

M&C Saatchi has unveiled an integrated campaign for Transport for London targeting young teenagers aged 11 – 14 to encourage responsible behaviour and persuade them to give their full attention to crossing roads.  Watch the Video

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Half of UK advertising spend in 2015 will go on the internet and mobile devices – Strategy Analytics

by Will Corry on February 18, 2015

Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from
Strategy Analytics.

Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent on TV (£3.8bn, 24% share). Print follows at £2.5bn (16%). Outdoor (£910 million), radio (£492m) and cinema (£179m) will account for the remaining 10%.

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Fashion advertising video / A short story of love, self and all that is precious / Paspaley

by Will Corry on September 29, 2014

The Australian office of the Special Group has produced a campaign for luxury pearl brand Paspaley as the jeweller looks to draw in a younger, more fashion conscious market.

The campaign brings together Australian author Anna Funder, actress Teresa Palmer and fashion photographer Derek Henderson for the launch of Paspaley’s new Touchstone collection The multi-channel campaign takes the form of a short story of “desire, need, love and all that is precious”, with Palmer playing the lead role over multiple press, outdoor and digital executions.

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New FEPE International research shows that outdoor rivals TV for trust and effectiveness

by Will Corry on September 20, 2014

Not so long ago posters were the almost inevitable accompaniment to a big TV campaign and, in many cases, they still are.

But digital has increasingly taken that role; indeed now we sometimes have digital campaigns adapted for TV in the cause of integration

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Research from Nielsen: Internet ad spend up 32% globally, TV up 4%

by Will Corry on January 27, 2014

London, 27 January 2014: According to Nielsen’s quarterly Global AdView Pulse report,display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before.
Display Internet ads, although measured in a smaller subset of countries, grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year before. Internet ads are playing a crucial role in growing multi-screen advertising campaigns, which are expected to grow to 50 percent of ad budgets in the next three years. If the medium’s rapid growth is any indication, marketers projections are on the money. 

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