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Movers & Groovers: CarKeys.co.uk adds to its executive team

by on May 27, 2016

CarKeys.co.uk has announced the expansion of its senior team, as Chris Smith becomes Head of Carkeys.co.uk and Sean Harris joins the team as Commercial Operations Manager.

The content driven website, that delivers customer insight to hundreds of dealerships, has made the appointments as an increasing amount of dealers and manufacturers are leveraging the qualified leads that its research delivers.

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Women for Women : The lowdown on how to create female-appeal

Women for Women : The lowdown on how to create female-appeal

by on May 19, 2016

Sam Ellison and Emma Jones, founding partners at Redshoe Brand Design, a design agency specialising in designing for women, are back from M2W in New York, the world’s biggest conference on marketing to women. For anyone wanting to better engage with women through their branding, marketing and design, here is their report on the thinking that garnered the biggest share of voice at the conference

According to conference-speaker Marti Barletta (author of Marketing To Women): “women control over 20 trillion dollars in worldwide spend, are the ‘currency of success’, the fastest growing economic force in the world and could be a game changer for any brand”.

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Women for Women : “Fed up with having to throw another pair of saggy ‘Nora Batty’ tights in the bin?”

by on May 5, 2016

At £22, are these really the perfect tights? Pairs that promise to stay exactly in place due to a more elasticated waistband fly off the shelves

  • British start-up Heist boasts it has 'cracked the perfect pair of black tights'
  • Firm claims they don't sag around the crotch or the knee, and are not itchy
  • Says its hosiery has already proved a hit, generating £10,000 in sales a day
  • £22 tights boast elasticated waistband, no seams and they are hand-sewn

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Women for Women : The unseen relationship five women have with their bodies and their undergarments

Women for Women : The unseen relationship five women have with their bodies and their undergarments

by on April 30, 2016

Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments.

This film explores the unseen relationship five women have with their bodies and their undergarments.

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Movers and Groovers : Ingenuity has appointed Claire van der Zant as business director

by on February 8, 2016

Ingenuity, the independent integrated new business consultancy for agencies and brands, has appointed Claire van der Zant as business director as it pursues strong growth in 2016.

Van der Zant joins from Cherry London where she was head of new business. At Cherry, she developed partnership-led CRM, acquisition and loyalty programmes, helping to launch O2 Priority. Prior to that she was client partner at Rainmaker.

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Women for Women : Is grey the new black? @KendallJenner rocks the grey trend

by on October 30, 2015

Grey is the new black! Mix it up with these grey-on-grey..

More Women for Women Articles [more…]

B2B Marketers : Download this limited-time Forrester report to learn how you can reward, recognize, and engage your customers

by on August 22, 2015

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Talk to Mums Newsletter : Mumpreneur, Mums & product samples, Five myths of marketing to mums, Sugary Ribena axed

by on August 12, 2015

Talk to Mums Newsletter

• An established team of mums/parents who are professional marketers, PR and creatives
• A database filled with 1000+ of the best locations and events that mums/families attend, built up over the last 10 years
• Access to 500 (and growing) mum and parent brand ambassadors to staff your events or invite to attend events
• A range of online & offline services to help you better communicate and target mums
• Access to 1000 (and growing) digital and community connected mums who want to talk, try, meet and experience new products/brands [more…]

What you wear to your job interview has an 85% influence on what your interviewers think of you

by on June 26, 2015

What you wear to your job interview has an 85% influence on what your interviewers think of you

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Women for Women : Dear John

by on March 4, 2015

The general trend will come as no surprise, but sometimes a stat can really hammer things home. From Upshot: Fewer women run big companies than men named John. Check out the Glass Ceiling Index.

Women for Women articles in theMarketingblog

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