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Women for Women : The lowdown on how to create female-appeal

Sam Ellison and Emma Jones, founding partners at Redshoe Brand Design, a design agency specialising in designing for women, are back from M2W in New York, the world’s biggest conference on marketing to women. For anyone wanting to better engage

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Women for Women : “Fed up with having to throw another pair of saggy ‘Nora Batty’ tights in the bin?”

At £22, are these really the perfect tights? Pairs that promise to stay exactly in place due to a more elasticated waistband fly off the shelves British start-up Heist boasts it has ‘cracked the perfect pair of black tights’ Firm

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Women for Women : The unseen relationship five women have with their bodies and their undergarments

Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments. This film explores the unseen relationship

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B2B Marketers : Download this limited-time Forrester report to learn how you can reward, recognize, and engage your customers

How consumer loyalty principles can help B2B companies reward, recognize, and engage their customers Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it’s easy for marketing and

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Talk to Mums Newsletter : Mumpreneur, Mums & product samples, Five myths of marketing to mums, Sugary Ribena axed

Talk to Mums Newsletter • An established team of mums/parents who are professional marketers, PR and creatives • A database filled with 1000+ of the best locations and events that mums/families attend, built up over the last 10 years •

Talk to Mums Newsletter : Mumpreneur, Mums & product samples, Five myths of marketing to mums, Sugary Ribena axed Read More »

Important news for FMCG brand managers who are looking to engage #digital mums?

  Read Talk to Mums new newsletter Talk to Mums is a mum to mum communication agency that connects brands with mums online and offline. http://talktomums.co.uk/ Looking to engage #digital mums? Sign up for @sallytalktomums ‘Healthy, Happy Families’ April blog

Important news for FMCG brand managers who are looking to engage #digital mums? Read More »