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Shaken & Stirred - Influential Brand Profiling and Positioning

Women for Women : “Fed up with having to throw another pair of saggy ‘Nora Batty’ tights in the bin?”

At £22, are these really the perfect tights? Pairs that promise to stay exactly in place due to a more elasticated waistband fly off the shelves

  • British start-up Heist boasts it has ‘cracked the perfect pair of black tights’
  • Firm claims they don’t sag around the crotch or the knee, and are not itchy
  • Says its hosiery has already proved a hit, generating £10,000 in sales a day
  • £22 tights boast elasticated waistband, no seams and they are hand-sewn

Fed up with having to throw another pair of saggy ‘Nora Batty’ tights in the bin?

Now a British start-up firm claims it has the answer. Heist, which is based in an old Spitfire factory in London’s Mornington Crescent, boasts it has ‘cracked the perfect pair of black tights’. They don’t sag around the crotch or the knee, and are not itchy either – or so the company claims.

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