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TV

In 2012 videogames generated £552.2 million in digital revenues / ERA

UK consumers spent a record-breaking amount of money on digital entertainment products in 2012, with sales hitting a total of £1.033 billion, up 11.4% on the figure from the previous year, according to the Entertainment Retailers Association (ERA).

In 2012 videogames generated £552.2 million in digital revenues / ERA Read More »

“Animals have replaced celebrities as the new stars of many of the nation’s favourite TV ads in 2012″ / Nielsen’s survey

Meerkats beat Vinnie Jones to most-liked TV ad of the year as animals continue replacing celebs in British public’s affections The meerkats have fended off Vinnie Jones to claim top spot in the most-liked TV ads of 2012, as animals

“Animals have replaced celebrities as the new stars of many of the nation’s favourite TV ads in 2012″ / Nielsen’s survey Read More »

Zombies, air-guitar-playing fetuses and self-eating humanoid ice-cream creatures

Video Gallery: The 30 Freakiest Ads of 2012 Ninety-eight percent of advertising is predictably, often painfully safe. Is the opposite any better? Not always. But it gets points, at least, for not being formulaic—for trying to surprise viewers, for better

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Take a sneak peek at our new and improved newsletter / theMarketingblog

After a few months of hard work and intense concentration theMarketingblog is going to unveil to an expectant marketing audience our new and improved newsletter. You can have a sneaky preview. Get involved. If you want some action next year

Take a sneak peek at our new and improved newsletter / theMarketingblog Read More »