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[Research] “Online consumer-generated content greatly influences the in-store shopper” / Bazaarvoice

Bazaarvoice announced today the results of a study focused on consumers who research online, buy offline (ROBO), derived from retail data from 20+ of the world’s leading retailers, which helps brands and retailers better identify the in-store revenue impact in

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Today’s young adults are generation DIFM (‘Do It For Me’) .. Pragma

AJ Chandrasena, Pragma Consulting  writes .. An Englishman’s home may be his castle, but when it comes to fixing it up, it seems he prefers to pass the job to someone else. A 2012 Aviva survey revealed that today’s young adults

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“Never build a business relying on PayPal” – They hold back £55,000 of food firm boss’ takings

Frozen out: Julian Hearn cannot understand why his account was blocked PayPal is advertised as an ‘easy and convenient’ way to pay and be paid for its 20million active UK users. But, as we report here, this is not always the

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[Events] … DMA challenges brands to re-connect with consumers on data

Data is at the heart of the modern economy, but recent press exposés have highlighted how companies are risking significant reputational damage by not taking responsibility for how they handle and source data. At today’s Data Protection 2016 conference, the

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How using customer preferences increases consumer confidence

How can apparel retailers capitalise on rising consumer confidence to grow sales? Of course, there’s no magic bullet and every retailer will necessarily adopt multiple strategies – but there’s growing acknowledgement that leveraging explicitly shared customer choices and preferences can

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Research : People are now increasingly comfortable using mobile devices to shop

BuzzCity report shows that customer experience on mobile is critical for success BuzzCity, the global mobile advertising network releases its latest quarterly report on consumer mobile purchasing trends. The study of global mobile users shows that people are now increasingly comfortable

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