mobile
Europeans are addicted to email, according to new research from Adobe, office workers spend just over a third (34%) of their waking day[1] on reading, writing and replying to both work and personal emails.
On average, Europeans report that only 21% of the branded email offers they receive via their personal email are interesting enough to open (and that’s only 15% for those received at work). This is down across both work and personal emails by 10% from 2015.
Comment from Paul Thompson, VP EMEA, Blis
This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.
According to Google, this will mean that “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly,” as ‘’they provide a poorer experience to users than other pages where content is immediately accessible."
Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices, reveals 60 per cent of all travel site searches originate from a mobile device.
The Hitwise research found that Brits are increasingly turning to their mobiles to kick off holiday plans, with 83 per cent of searches for the ‘best time’ to visit a holiday location initiated on a mobile device.
Logistical arrangements are also mobile-lead with 68 per cent of searches for ‘flights from’ and 83 per cent of searches for ‘flight status’ also made via a mobile device.Once a trip has begun, mobile is also the device of choice for travellers, with 86 per cent of searches for ‘places to eat’ and 76 per cent of searches for ‘things to do’ made on the go. Searches for ‘near me’ dominate, generated by 88 per cent of mobile searches.
Mobile shoppers drive changing trends in retail purchases
Research released today by Hitwise, a division of Connexity, reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours.
The Hitwise research, based on the online activity of 3 million UK shoppers, found 77% of online searches that focus on price match and 84% of online searches that focus on reviews, begin on a mobile device. This compares to an average 62% of all retail searches that are initiated on a mobile device. These findings show savvy Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase. [more…]
Shift in consumer behavior ... Exclusive article by Brendan O’Brien, Search Optics
In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace.
This change in consumer behavior is the start of a new era in the global market place, proving that there must be a shift in the way brands communicate with their current customers and attract new ones. To secure their future, brands have begun to embrace a variety of mobile-first tactics as part of a holistic digital marketing strategy.
Andrew Darling, Communications Director, Blis writes
Mobile operator Three has started its ad-blocking trial this week, providing the service to a number of customers who have been recruited to take part. According to Tom Malleschitz, Chief Marketing Officer at Three U.K., the goal is to give customers more “control, choice and transparency” over the ads they see.
This is divorced from reality in several important ways. There are many reasons why trying to fix these issues in the network will never work:
Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers Make Big Improvements in Omnichannel Marketing Performance
Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms.
The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications.
The percentage of online retail sales made through mobile devices (smartphones and tablets) fell in Q1 2016*, according to the latest results from the IMRG Capgemini Quarterly Benchmark – the first time a decrease has been recorded since tracking started in 2010.
Just under half (49.6%) of online retail sales were completed through mobile devices during Q1 2016, compared with 51.3% in the previous quarter. There was also a slight fall in the percentage of visits to online retail sites through mobile devices – at 64.6% in Q1 2016, down from 65.6% in Q4 2015.
eBay expects football-related shopping to ramp up from next week as the UK gets ready to enjoy a summer of sport, according to new insights released today.
eBay Advertising’s data reveals that, ahead of the last World Cup, searches for ‘flat screen TV’, ‘sound bar’ and ‘projector’ all spiked on eBay.co.uk at a total of almost 5,000 on 26th May, as shoppers primed their homes for optimum viewing. A similar uplift is expected this year as the nation gets ready to cheer the UK and Ireland on in a range of sports. [more…]
Audience-first advertising agency Telegraph Hill @TelegraphHillHQ has been appointed by Tandem, the mobile-first bank, to launch Tandem’s crowdfunding round using video content that attracts audiences looking to own shares in the bank.
Telegraph Hill has been tasked with creating content that shows the human side of the bank, engaging audiences with the Tandem story and influencing existing and prospective Co-Founders (foundation investors) to register their interest in buying shares. The aim of the campaign is to sell £1m of available shares in Tandem during its 'pre-order' phase, before launching its retail banking offer to consumers in late 2016.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
