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Bringing home the beacon!

Bringing home the beacon!

by on April 21, 2016

Zapper, the fast growing mobile payment and data insights platform, has created its own Z-Beacon Bluetooth technology which is being deployed in over 1,000 restaurants bars and pubs across the UK.

This revolutionary system empowers businesses to directly communicate with both their customers and Zapper users via their mobile, either in the venue or within a local radius. [more…]

Time out reveals brand refresh

Time out reveals brand refresh

by on February 29, 2016

Time Out Group today revealed a refreshed visual identity for the Group and all its digital and media properties.

The evolved identity includes new treatments for Time Out’s global digital and mobile channels, new City specific logos, new mastheads for the Group’s printed materials including the magazines, all online web and social channels, advertising and live events. It will be live across all channels from 1st March.

Created by Time Out with creative agency adam&eveDDB, the new sensitively updated identity has been simplified to be more flexible in digital, social, print and physical channels. [more…]

Samsung reimagines the way moments are captured and shared with gear 360

Samsung reimagines the way moments are captured and shared with gear 360

by on February 22, 2016

Easily create, view and share 360-degree videos and images to enjoy a fully connected experience

Samsung Electronics Co. Ltd today announced the Samsung Gear 360, a 360-degree camera that lets people easily create, view and share their favourite experiences through video and still image content. Gear 360 is designed for travel, major life events and every activity in between to provide an all-encompassing visual experience.

The new camera leverages the best of the Samsung Galaxy experience so users can become the creator of their own virtual reality content to enjoy through Gear VR.

[more…]

mcm creative group unveils ‘Emplify’ app for employee engagement

by on February 9, 2016

mcm creative group, the communications consultancy, today announces the launch of their brand new app ‘Emplify’, designed to help clients improve employee engagement and communication within their businesses.

‘Emplify’ was created by the team at mcm creative group to address a specific need within the industry, and has already been implemented across 17 countries around the globe with a world leading education provider.

Already experts in incentivising employees through creative campaigns and events, mcm wanted to offer something new to those looking to improve internal employee communications.

[more…]

Mobile location technology – Blismedia experienced an incredible year in 2015, with successful expansion into Dubai, Germany, Hong Kong and New Zealand

Mobile location technology – Blismedia experienced an incredible year in 2015, with successful expansion into Dubai, Germany, Hong Kong and New Zealand

by on February 3, 2016

Blis provides the most accurate location data, coupled with contextualised, high quality and precise behavioural analysis .. Active in 37 markets with eight offices across the globe, year-on-year revenue growth of over 90 percent

[more…]

White Paper : “A new take on the marketing funnel” The Mobile Engagement Loop

by on January 27, 2016

The traditional marketing funnel has become the accepted approach when considering customer acquisition and conversion efforts. But this approach doesn’t reflect the reality of brands who want to continually engage with their customers.

The mobile engagement loop is a new approach brands can take to view their customer relationships, as it challenges marketers to think beyond one conversion cycle by recognizing the limits of the traditional funnel and including re-engagement as part of the process.

[more…]

Showcase your company, your brand and all your digital content from one single device

by on January 14, 2016

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Only 4% of mobile programmatic campaigns use most effective ad size

by on December 17, 2015

  • Full screen tablet ads (1024x768) the most effective at driving clicks
  • Yet only 4% of mobile programmatic campaigns use this ad size
  • Half (50%) use full screen smartphone ads (480x320)
  • ‘Family internet’ campaigns use full screen tablet ads the most

[more…]

Have you ever felt overwhelmed by all the LinkedIn communications you receive?… Christine Hueber

by on November 12, 2015

By Christine HueberLeave a Comment

Overwhelmed by all the LinkedIn communications you receive?

[more…]

Revealing data-driven marketing trends worldwide – New research from @TurnPlatform

by on May 20, 2015

Turn have released its Advertising Intelligence Index report, revealing data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014.

Overall, the last year shows significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. [more…]