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The top trend articles for 2015 on Email Marketing, Tourism Marketing, Video Content, Trends, Marketing Technology and Web Design

by Will Corry on December 25, 2014

The top trend articles for 2015 on Email Marketing, Video Content, Trends, Marketing Technology and Web Design [more…]

Mobile accounts for 20% of digital ad spend and 53% of social media spend / IAB

by Will Corry on October 8, 2014

MOBILE VIDEO AD SPEND TRIPLES – NOW FASTEST GROWING ONLINE AD FORMAT
  • Native/content advertising hits £216m – accounts for over 20% of digital display ads
  • Total digital ad spend up 16.6% to 6-month record £3.5b

  • Mobile accounts for 20% of digital ad spend and 53% of social media spen

  • Britons increasing appetite for watching video content on computers, tablets and mobile phones helped drive digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC.

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500 travel industry professionals surveyed to see how they are using content to engage and convert their audiences / Axonn Media

by Will Corry on November 27, 2013

Marc Turley writes  .. I wanted to let you know that we have now published our latest research paper, entitled Sun, Sea and Content Marketing: Producing the Right Content for Travellers.

We surveyed nearly 500 travel industry professionals to see how they are using content to engage and convert their audiences.

Our research indicated that the travel industry is falling far short in this area, despite travellers' appetite for rich and informative content. 

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Research : 78% of organisations plan to use more video in their marketing in 2014

by Will Corry on November 16, 2013

New Axonn Research paper launched | Video in Content Marketing

Marc Turley of  Axonn Research writes I wanted to let you know that we have now published our latest research paper, entitled Video in Content Marketing 2013. We surveyed over 600 marketing professionals and business leaders to see how they are currently integrating video in their strategies and what their plans are for 2014.

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TV’s wasted opportunity / Milya Timergaleyeva, Oregan Networks

by Will Corry on January 26, 2013

Will Corry's insight:   Discuss - nothing in the home beats the TV, and its large screen

Milya Timergaleyeva writes ...For the last few years we have seen a seismic shift in the consumption of video content. Led by younger demographic groups adopting personal viewing platforms like smartphones, PCs and tablets the threat to traditional broadcast TV has been well publicised.

Oregan Networks

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Red Rocket Media : How to get the most from content marketing

by Will Corry on July 9, 2012

Via Red Rocket Media There are more than 129 million search results in Google UK for the term content marketing, however many people still do not know what content marketing actually is and, more importantly, how to get the most from content marketing. You may want to reference the following post which discusses the difference between marketing content and content marketing

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