Via Red Rocket Media There are more than 129 million search results in Google UK for the term content marketing, however many people still do not know what content marketing actually is and, more importantly, how to get the most from content marketing. You may want to reference the following post which discusses the difference between marketing content and content marketing
Audience-first advertising agency Telegraph Hill @TelegraphHillHQ has been appointed by Tandem, the mobile-first bank, to launch Tandem’s crowdfunding round using video content that attracts audiences looking to own shares in the bank.
Telegraph Hill has been tasked with creating content that shows the human side of the bank, engaging audiences with the Tandem story and influencing existing and prospective Co-Founders (foundation investors) to register their interest in buying shares. The aim of the campaign is to sell £1m of available shares in Tandem during its 'pre-order' phase, before launching its retail banking offer to consumers in late 2016.
Marc Turley writes .. I wanted to let you know that we have now published our latest research paper, entitled Sun, Sea and Content Marketing: Producing the Right Content for Travellers.
We surveyed nearly 500 travel industry professionals to see how they are using content to engage and convert their audiences.
Our research indicated that the travel industry is falling far short in this area, despite travellers' appetite for rich and informative content.
Will Corry's insight: Discuss - nothing in the home beats the TV, and its large screen
Milya Timergaleyeva writes ...For the last few years we have seen a seismic shift in the consumption of video content. Led by younger demographic groups adopting personal viewing platforms like smartphones, PCs and tablets the threat to traditional broadcast TV has been well publicised.