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500 travel industry professionals surveyed to see how they are using content to engage and convert their audiences / Axonn Media

by on November 27, 2013 in Lead story, News you can use, Online Video, Research, Rock 'n Roll, Videos

Marc Turley writes  .. I wanted to let you know that we have now published our latest research paper, entitled Sun, Sea and Content Marketing: Producing the Right Content for Travellers.

We surveyed nearly 500 travel industry professionals to see how they are using content to engage and convert their audiences.

Our research indicated that the travel industry is falling far short in this area, despite travellers’ appetite for rich and informative content. 

Sun, sea and content marketing from Axonn Media

Some of the standout statistics include:

  • 53% of respondents who see the potential of video content are not yet producing or commissioning it
  • Two-thirds of travel firms tailor their content marketing efforts to families
  • More than 4 in 5 travel companies are active on social media, with Facebook the most popular channel

The report, written by our Head of Travel Content Arash Hekmat and featuring insights from Travelzoo’s Joel Brandon-Bravo and Thomas Cook’s John Straw, is available as a download on our site

Kind regards,

Marc Turley
Head of Research, Axonn Media
Axonn Research is a division of Axonn Media, the UK’s leading content marketing agency.

 

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