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Research : 78% of organisations plan to use more video in their marketing in 2014

by on November 16, 2013 in Apps, FaceBook, featured item, Film, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Music, Nuggets, Online Advertising, Online Video, Pinterest, Rock 'n Roll, TV, Twitter, Videos

New Axonn Research paper launched | Video in Content Marketing

Marc Turley of  Axonn Research writes I wanted to let you know that we have now published our latest research paper, entitled Video in Content Marketing 2013. We surveyed over 600 marketing professionals and business leaders to see how they are currently integrating video in their strategies and what their plans are for 2014.

Video in content marketing slideshare from Axonn Media

Some of the standout statistics include:

  • 78% of organisations plan to use more video in their marketing in 2014
  • 7 in 10 people feel more positive about brands that publish video content
  • Nearly a fifth of people watch videos to do with their work every day

You can find out more about the paper and download it on our site.

 

Video in content marketing slideshare from Axonn Media

Marc Turley
Head of Research, Axonn Media
Axonn Research is a division of Axonn Media, the UK’s leading content marketing agency.

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