Despite most British SMEs (87%) acknowledging that marketing has a positive impact on sales, the sector is losing out on up to £122 billion in sales* by allowing it to slip off the radar.Improved marketing could create £43 billion in
Suppose that every day, ten men go out for beer and the bill for all ten comes to £100… If they paid their bill the way we pay our taxes, it would go something like this… The first four men
With the Grand National round the bend, Ladbrokes-owned exchange Betdaq gets in touch with the revelation that it will tomorrow drive military vehicles up to Aintree to wage turf war on its rival Betfair’s “premium” prices. That’s right, Betdaq is
BETDAQ declares ‘turf war’ on Betfair as it takes its tanks to the Grand National Read More »
Kwik-Fit Group has appointed customer engagement agency Lateral, to handle the automotive company’s customer eCRM programme. The agency will be responsible for developing all Kwik-Fit eCRM requirements and the brand’s ongoing and targeted one-to-one communications to help acquire, engage and
Lateral Group wins Kwik-Fit consolidated eCRM business Read More »
DG the world’s leading multiscreen ad management company, announced today that advertisers will now be able to use advanced technology to manage multiscreen campaigns on the DG MediaMind platform including mobile, video and desktop, supporting both Flash and HTML5.
DG MediaMind launches next gen online advertising platform Read More »
Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just
“Why the Blog Post Is the New Ad Unit” – Guest Post by Steve Hall Read More »
Want to get your success story / new product launch / case study loaded into theMarketingblog and major social media sites for only £52? Call Will Corry, the UK Content Curator on 01784 434 412 for a chinwag “Remember the
Microsoft Dynamics, in partnership with the Economist Intelligence Unit, is calling for final submissions to the Change Ambassadors Programme 2013, which will recognise the skills, efforts and vision of key change-makers within UK business. For more information and to find
Microsoft Dynamics calls on all UK businesses to enter Change Ambassadors competition Read More »
Ford Motor Company and the advertising firm WPP have issued apologies after mock ups of ads for the Ford Figo, a hatchback made in India, were posted online last week, Business Insider’s Laura Stampler reports.
Blunders : Ford India apologises for Berlusconi bondage ad Read More »
Heidi Klum is the new Carl’s Jr. girl — joining the ranks of Kate Upton, Padma Lakshmi, Kim Kardashian , and Paris Hilton. Watch the video. Rather than go with its usual ad , by showing Klum gyrating on the beach
Video / Mrs. Robinson seductively offers a younger man a Jim Bean Bourbon … burger Read More »
