Get in Touch

Lateral Group wins Kwik-Fit consolidated eCRM business

by on April 5, 2013 in Advertising, Apps, Ecommerce, FaceBook, Google, iPhone, Latest News, LinkedIn, Media, Metrics, Mobile Marketing, Pinterest, Retail, Retail News, Twitter

Kwik-Fit Group has appointed customer engagement agency Lateral, to handle the automotive company’s customer eCRM programme.

The agency will be responsible for developing all Kwik-Fit eCRM requirements and the brand’s ongoing and targeted one-to-one communications to help acquire, engage and retain customers.Lateral Group

Karen Richards Head of Marketing, Kwik-Fit said: “Lateral demonstrated an impressive understanding of our sector and we are looking forward to an exciting journey as we reposition to be a customer centric business.  Lateral will play a pivotal role in making this happen in line with overall growth and communications strategy”

Mike Cavers, Executive Creative Director, Lateral Group said: “Kwik-Fit is a long-standing, British institution and having the opportunity to contribute to their eCRM business is a massive coup for the agency. Our pledge is to combine customer insight and emotional intelligence to help deliver customer engagement that will help the Kwik-fit brand maximise every connection they have with their customers.”

Lateral Group

Lateral Group is an award winning fully integrated customer engagement agency that delivers data-driven and highly creative multichannel campaigns to effectively engage with a client’s key target audience.

Its full range of services include insight and consultancy services, database marketing, creative solutions, dialogue management, and marketing technology.

The agency works with a number of blue-chip clients including Domino’s, RBS and Stagecoach.

Lateral Group is a wholly owned subsidiary of global communications company DST Systems Inc. and is headquartered in the heart of the City of London.

For further details please contact Josh Colley or Antonia Harrison at Eulogy!

0203 077 2000


Print article

Leave a Reply

You must be logged in to post a comment.