Entertainment One Family (eOne Family) accelerates the international expansion of Peppa Pig with news today that leading broadcaster Discovery Kids has acquired the broadcast rights for Latin America. The multi award-winning pre-school series from animation studio Astley Baker Davies will launch in the territory this year on Discovery Kids.
Peppa Pig will be shown three times daily in half hour blocks on Discovery Kids and the channel is supporting the broadcast launch with PR and marketing to help build awareness and drive tune-in. Peppa will also be included in the extensive promotional activity planned for the relaunch of Discovery Kids.
Olivier Dumont at eOne Family, comments: “The launch of Peppa Pig in Latin America will complete our ambitious strategy to have full exposure for the brand across the Americas and we look forward to expanding Peppa into this market.”
Hanne joins from salesforce.com, where she served as Strategic Account Manager specialising in its social customer service application Service Cloud. Prior to that, she held senior sales roles at Verint Systems and Avaya.
In her new position, Hanne will drive business development and sales for NewVoiceMedia in Benelux, Nordics, and France, to establish a sales team and expand the company’s market share in the region.
Now more than ever it is imperative that compelling content and social themes are served up and discoverable to a relevant and filtered audience, at the right time and in the right places.
Many brands are trying to establish marketing best practices within MA environments and facing daily data and data governance challenges. We believe that our joint offer will address these issues; accelerating time to market with more clearly differentiated propositions and offers, and deliver the robust revenue profile model required from marketing campaigns.
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MTD felt it important to partner with MA specialists who have a proven track record in guiding clients towards optimisation of the investment they are making. As experts in the leading MA platforms and a platinum Eloqua partner, CleverTouch is regarded as a thought leader in this space. They work with organisations such as VMware, RBI, Elsevier, PayPal, Rackspace and Parcelforce Worldwide to deliver cutting edge activity and are partners to the IDM, B2B Marketing and eConsultancy.