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DG MediaMind launches next gen online advertising platform

DG the world’s leading multiscreen ad management company, announced today that advertisers will now be able to use advanced technology to manage multiscreen campaigns on the DG MediaMind platform including mobile, video and desktop, supporting both Flash and HTML5.

Among the newly introduced features are MediaMind HTML5 Factory, an integrated authoring tool for HTML5 Rich Media ads, and MediaMind Video Ad Designer, a WYSIWYG tool made to assemble interactive video ads (VPAID) that are compliant with DG’s IAB award-winning AdAPPter format. The powerful combination not only makes for scalable multiscreen executions but does so without compromising the creative flexibility synonymous with the MediaMind Rich Media offering.

“The proliferation of screens and video is changing the advertising landscape at a rapid pace.” says Ricky Liversidge, chief marketing officer at DG. “This latest MediaMind platform release maximizes advertisers’ opportunities to reach and establish a strong connection with consumers. DG is committed to providing advanced, scalable and effective technology that enables engagement across screens and in a converged video landscape.”


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