Digital native firm adds dedicated social and offline publicity teams to create a full-service entertainment product suite across its global business. Way To Blue Brit-founded international digital marketing agency Way to Blue will go full-service with the hiring of teams dedicated
Movers & Groovers : Daniel Heale and Laura Pettitt join Way To Blue Read More »
Today’s news show that figures from the British Retail Consortium highlight a boom in online spending for Christmas 2012. Online sales were up 17.8%, the fastest growth since December 2011, when they had risen by 18.5% Without the rise in
UK consumers spent a record-breaking amount of money on digital entertainment products in 2012, with sales hitting a total of £1.033 billion, up 11.4% on the figure from the previous year, according to the Entertainment Retailers Association (ERA).
In 2012 videogames generated £552.2 million in digital revenues / ERA Read More »
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Video Gallery: The 30 Freakiest Ads of 2012 Ninety-eight percent of advertising is predictably, often painfully safe. Is the opposite any better? Not always. But it gets points, at least, for not being formulaic—for trying to surprise viewers, for better
Zombies, air-guitar-playing fetuses and self-eating humanoid ice-cream creatures Read More »
After a few months of hard work and intense concentration theMarketingblog is going to unveil to an expectant marketing audience our new and improved newsletter. You can have a sneaky preview. Get involved. If you want some action next year
Take a sneak peek at our new and improved newsletter / theMarketingblog Read More »
In a move that could shake up the professional photography industry, Scoopshot is launching a new service that makes commissioning a photographer easier than ever. Launching today worldwide, Scoopshot PRO gives the media, ad agencies and other companies access to
Scoopshot is a crowdsourcing service for news photos and videos Read More »
We’re sure Candace Swanepoel, Miranda Kerr, Doutzen Kroes (gotta love that name), Alessandra Ambrosio, Lily Aldrige, Lindsay Ellison and Erin Heatherton are all perfectly lovely women. As are, it would seem, all of the Victoria’s Secret models. But when we
Video : Victoria’s Secret cringe-worthy Christmas ad – please stop the pain Read More »
