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Reigning BBC Pro Masterchef champ teams with school caterer

by on August 23, 2012

School catering company Cucina Restaurants recently employed the services of BBC’s reigning ‘Masterchef The Professionals’ champion Ash Mair to  develop new menu offerings for the start of this new school year. [more…]

Crackle brings award-winning mobile app to Windows phone

by on August 20, 2012

Crackle announced today that its award-winning free mobile app is now available for Windows Phones in the UK.

The Crackle App, which offers users a free experience that features ad-supported, full-length and unedited Hollywood films, television series and original series, has been downloaded more than 11 million times since its launch in Spring 2011.


Yoplait launches new promotion: ‘Petits Filous After School Club’

by on August 18, 2012

Yoplait is investing in a new promotinal initiative aimed at owning the after school arena and driving sales of the kids yogurts category via  its Petits Filous and Frubes range.

The campaign, Petits Filous After School Club, is designed to retain and reward loyal customers, building on the existing brand credentials whilst growing brand and category performance. [more…]

Gatorade – “I am the best, don’t mess with me” look / (video)

by on August 17, 2012

Via Adrants ..  TBWA\Chiat\Day is out with new work for Gatorade that features Olympian Usain Bolt.

After his stellar performance in London, we see a hooded Bolt passing through London's dark, damp streets and parks as he heads to the Olympic Stadium.


Performics Partners with BrightEdge for SEO in 19 European Countries

by on August 16, 2012

Performics, performance marketing leaders from Publicis Groupe, today released results for a 19 country campaign for GM’s Chevrolet brand powered by BrightEdge, the global leader in enterprise SEO, delivering a 41 percent increase in organic search traffic in just three months.

“For managing SEO engagements we have found BrightEdge to be the best solution in the market,” said Richard Kirk, Head of SEO for Performics. “The interface is fantastic – nothing else I’ve seen is so customizable. Thanks to the reporting features, our clients have also found it much easier to understand SEO and the progress we’ve made.”


On The Edge Digital – 25th September – Paintworks, Bristol – Get tickets for only £95 when you use theMarketingblog’s special discount code

by on August 15, 2012

On The Edge Digital – 25th September – Paintworks, Bristol

You can get an tickets for only £95 when you use theMarketingblog's special discount code (TMB95)

Book now

This pioneering one-day digital marketing conference and networking event will take place at the Paintworks, Bristol, with the clear focus of rewriting how you and your business integrate new-era marketing techniques for more clearly defined and passionately engaged results. On The Edge is brought to you with a guarantee that you will gain insight from world-renowned innovators on the future of marketing, passing on knowledge and secrets that will inspire, ignite and initiate. [more…]

Six London businesses named as finalists in the National Business Awards

by on August 14, 2012

Six London-based businesses; Adfonic, Cloudsense, Nails inc, Spencer Ogden, The Bread Factory and Zoopla Property Group; have today been named as finalists in the Santander Small to Medium Sized Business of the Year category of the National Business Awards.

Adfonic is a global mobile advertising marketplace. It enables mobile site publishers and app developers to generate revenue from their sites and apps, and advertisers to run display advertising campaigns to extend their reach and engage with consumers.


Email marketing versus social media marketing and whether businesses should favour one over the other

by on August 14, 2012

Via Newbusiness ... At this year’s Social Media Week event in London, a panel of marketing and small business experts offered their thoughts on the role of email marketing versus social media marketing and whether businesses should favour one over the other.

Kicking off the discussion, Luke Brynley-Jones, founder and CEO of Our Social Times, noted that it is widely accepted that there are currently three camps when it comes to email: [more…]

“Help I need new leads for my business – Which companies produce results and leads?”

by on August 14, 2012

"Which companies produce results and leads? Everybody and their mother says they have great leads but few companies are really generating them."

This is a question which we at theMarketingblog found in a LinkedIn group site. It is a core question and theMarketingblog would like to provide a platform for UK result and lead businesses which specialise in this sector. If you can provide an answer please use the comment box to send it to us so that we can build your solutions into a useful database etc. of result/lead winners.

Here is one answer we have developed. We would be interested in hearing what you think of it.  Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent


UK gift card & voucher industry enjoys steady growth, new report reveals

by on August 13, 2012

The UK’s gift card and voucher industry has continued its steady upward growth in the second quarter (Q2) of 2012, according to the latest statistics from The UK Gift Card & Voucher Association (UKGCVA), the trade body representing the key players in the £4 billion gift voucher, cards and stored value solutions market.

The report, compiled independently by consultants at Ernst & Young, has revealed a 5% increase in like-for-like voucher sales in Q2 2012. All types of retailers played their part in this growth, with vouchers by non-specialised stores up by 7.4% and other non-food stores showing a 6.6% increase.