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“Businesses continue to invest in newer, innovative types of gift card schemes”

by on February 13, 2012 in Latest News, Marketing, News you can use

 

Strong corporate sector continuing to drive growth of UK gift card & voucher industry, new report reveals

The corporate sector has continued to drive solid growth for the UK’s gift card and voucher industry in the fourth quarter (Q4) of 2011, according to the latest statistics from The UK Gift Card & Voucher Association (UKGCVA), the trade body representing the key players in the £4 billion gift voucher, cards and stored value solutions market.

The report, compiled independently by consultants at Ernst & Young, has revealed a sharp increase in the business-to-business market of 22% during Q4, with the business-to-business online channel performing exceptionally well, with like-for-like voucher sales up by 12.1% during this same period.

The report also revealed that, whilst corporate Direct Sales remain the largest sales channel for vouchers, the online channel showed signs of recovery – rising by 46%.

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