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7 Steps for creating an integrated social media strategy

by on February 15, 2012 in Digital Marketing, Ecommerce, Email Marketing, Events, Events & Awards, Latest News, Mobile/Tablet, Online Advertising, Search Marketing, Special Issue

 (TFM&A) is the UK industry’s largest and longest running event, delivering superior content, solutions and networking to enhance your multi-channel marketing & advertising strategy.

Dates: 28 – 29 February 2012  Location: Earls Court 2, Londonarrow Register for free entry to TFM&A 2012

7 Steps for creating an integrated social media strategy
CEO & Co-Founder,
Date/Time:   28 Feb 2012
14:00 – 15:10
Topic:   Keynote Theatre
Most companies are now posting status updates to the relevant big 5 social media platforms, but few have a well defined strategy encouraging participation and linking to commercial objectives. Using examples of good and bad practice, bestselling author Dr Dave Chaffey will step you though how to develop a social media strategy which integrates other digital media channels and online channels.Dave will also explain what’s involved in creating a sound content marketing strategy which is essential to engage with your network and reap the search marketing benefits of social media optimisation. SmartInsights

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