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Dawn McGruer asks about social media marketing preparedness

by on February 13, 2012 in Businesswoman, Latest News, Nuggets, Small Business

Social computing is not a fad.

Nor is it something that will pass you or your company by.


“I would recommend using Social Media. Which one, depends a lot on what you want to do. Certainly Linkedin is great for B2B.” Karen Bashford

“Being “prepared” in terms of social media can mean a few different things, but overall I think it is important to:
1. Have a clear plan created that lays out goals of social media, what networks to use to reach your ideal audience, and how you are going to measure your response over time.
2. Start by getting on social networks and listening first. See if people are already talking about you/your company/your brand.
3. Get involved in the discussion. Connect with people who you find interesting and distribute relevant content to your network and followers.

If you do all of these things, you should find yourself “prepared” for the growth of social media and situations when you will need to call on your community more than others” Kelsey Hawke

I recommend that companies use their corporate website for commerce, community and content; Facebook for interactions (Likes + Comments + Shares); and LinkedIn for large sales. Facebook should be layered onto your website through Wall Posts. ChristiaNet makes 100% of its sales using the above strategy and all successful businesses should follow the advice.

We have 830,000 Facebook Fans with 70,000 daily interactions layer onto our corporate website. So yes we think our company is moving into the right direction. Links:    William T. Cooper

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