TheMarketingblog

Special Issue

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more

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Women for Women : Where are all the women on the boards? They’re on the buses!

NatWest is supporting mum entrepreneurs (Mumpreneurs) by lending its iconic purple branded bus to the Mumpreneurs Networking Club as they do whistle stop tour of 4 UK locations in May: Guildford 16th May, Kingston 17th May, Brighton 25th May, and

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Women for Women : Belinda Brown: Feminism can only flourish under the protection of real men

On Woman’s Hour on Wednesday feminists Rebecca Asher and Jack Urwin were discussing their respective books both called Manning Up. While we know that feminists are forever finding new territories to conquer, Asher’s land grab sounds truly cynical. She has joined the

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Women for Women : “Fed up with having to throw another pair of saggy ‘Nora Batty’ tights in the bin?”

At £22, are these really the perfect tights? Pairs that promise to stay exactly in place due to a more elasticated waistband fly off the shelves British start-up Heist boasts it has ‘cracked the perfect pair of black tights’ Firm

Women for Women : “Fed up with having to throw another pair of saggy ‘Nora Batty’ tights in the bin?” Read More »

Women for Women : UK pin-up Iskra Lawrence is the new #AerieReal role model

US lingerie and loungewear brand Aerie has named longtime #AerieReal girl and UK pin-up Iskra Lawrence as its new #AerieReal Role Model. The plus-sized model and National Eating Disorder Association (NEDA) advocate has been modelling with the US brand for

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