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Movers and Groovers : David Haggerty at Carat Scotland, Georgia Penny at PHD UK and Grace Lee at Sabio

by on February 25, 2014

 

David Haggerty has a new job.

Now Strategy Director at Carat Scotland.

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Do you need someone to knock on more doors for you, saying hello to strangers so you don’t have to?

by on February 5, 2014

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Northerners have gone soft – they’re 20% more likely to have cried at the #bearandhare than Southerners / Jaywing

by on January 2, 2014

Jaywing analysed over 100,000 Tweets to find out who was shedding tears over this year’s John Lewis Christmas ad.  The results will surprise many as it turns out that Northerners are 20% more likely to cry at the Bear and the Hare than those in the South, with Londoners crying the least. [more…]

Scottish Rugby agree three year strategic partnership with Lucozade Sport Brand-

by on November 14, 2013

Scottish Rugby (SRU) has today unveiled details of an exciting new partnership with one of the world's leading sports drink brands, Lucozade Sport. The deal will run until 2016 and sees the Lucozade Sport brand partner with Scotland’s elite rugby squads as Official Sports Drink of Scottish Rugby.

The UK’s number one sports drink will fuel Scottish Rugby, becoming official partners to the Senior, Sevens, Women’s and age-group squads, as well as pro-clubs sides, Glasgow Warriors and Edinburgh Rugby.

The Lucozade Sport brand have an excellent reputation in research and development and as part of this partnership Scottish Rugby will utilise their expertise to further develop world-class hydration strategies, aiding performance optimisation, endurance and recovery. [more…]

Pringle of Scotland makes £6.3m loss

by on November 10, 2013

From www.theguardian.com

Chinese owners of Scottish knitwear firm pledge further investment as rate of losses slows. Pringle of Scotland's Chinese owners have pumped more than £10.3m into the knitwear company as the firm continues to suffer losses.The 198-year-old firm lost £6.3m in the year to January, according to accounts filed at Companies House, although that was an improvement on the £9.5m loss recorded the year before.

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The Results Battle Front : Stand shoulder to shoulder with theMarketingblog

by on October 28, 2013

The Results Battle Front : What's on offer when you stand shoulder to shoulder with theMarketingblog

The battle plan is simple. It is to seize results generated by 10 articles, stories etc. loaded into  themarketingblog over a three month period and maximise these results into future leads using  five battle hardened social media sites. Here's some of the social media infantry - check out each and every one of them....

THEMARKETINGBLOG

BRAND JOURNALISM

FRESH MARKETING NEWS

BEST OF THEMARKETINGBLOG

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Watch the magic happen with three result-driven email campaigns – all at no extra cost!

by on October 9, 2013

I am sure you will be interested in this new concept I have just introduced.

The objective is to combine results obtained from the reader tracking on multiple articles appearing in www.themarketingblog.co.uk (Shaken) with bespoke result-driven email campaigns to (a) the prospects generated via themarketingblog and (b) your current database via our partner StrategyMix (Stirred).

As if that wasn’t enough as a huge extra cherry on the top you we will also run a series of three bespoke result-driven email campaigns to (a) the prospects generated via themarketingblog and (b) your current database through our expert partner StrategyMix at no extra cost! [more…]

Purely Scottish looks to expand with new finance deal

by on September 17, 2013

From www.business7.co.uk -

Purely Scottish says £340,000 finance deal has financed long-term supply security

Mineral water producer Purely Scottish is to buy out its Dunbar production premises after securing a £340,000 finance deal with Bank of Scotland.

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The fierce competition between Edinburgh and Glasgow – and the Games

by on September 6, 2013

2014 can be a golden year if we unite for the Games - Scott Douglas From newsle.com

There is nothing quite like a bit of healthy competition to bring out the best in us, eh? That’s never more evident than in sport and business, where striving for greater performance can be the difference between gold and silver – or profit and loss.

As rivalry goes, they don’t come much fiercer than the competition between Edinburgh and Glasgow.

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Which Brands do the Nation Trust…?

by on September 4, 2013

Which Brands do the Nation Trust?
Watch the Video

Andy Thompson | Vox Pops International

As part of our bi-annual State of the Nation this August, [more…]