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Advertising

John Firth of IPC Media wins adconnection ‘Innovations Challenge’

Adconnection have announced the winner of their second annual ‘Innovations Challenge’ as John Firth from IPC Media Innovator. Adconnection challenged a shortlist of nine media owners to present a five minute innovative media idea at their ‘Innovations Challenge’ which took

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Research : TV accounted for 63% of global ad spend in 2012 / Nielsen

  Internet advertising growing fastest at 10% followed by outdoor, almost 8% London, 18 April 2013 – Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report.

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Smartphone shopping in-store – connecting digital commerce with bricks and mortar / Dan Hartveld, Red Ant

Dan Hartveld, Red Ant’s technical director writes  ..  As mobile continues to be a hot topic for everyone – tech pundits, brands and industry mavens – there’s still a question over exactly how consumers use their smartphones when they’re out

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Putting the poor Irn-Bru drinker through his worst nightmare – friends ogling his mother’s ample cleavage

Earlier this month, Irn-Bru announced it would be taking its Irn-Bru Gets You Through adverts south of the border, allowing English consumers the chance to join in with the fun. Watch the video. Following this, Irn-Bru launched its latest advert,

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PR and marketing jobs untouched by effects of recession / The Reed Job Index

Click here to see how job opportunities in PR and marketing have changed over the past year. The number of PR and marketing job opportunities in the UK has grown by 13.39% over the past year, according to latest figures from the

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Slideshow of photos that showcase Nescafe’s marketing campaigns from the 1930s to this day

Nestle is celebrating its instant coffee brand Nescafe’s 75th year anniversary. The company has created an extensive slideshow of photos that showcase Nescafe’s marketing campaigns from the 1930s to this day. The brand was formed recently after the Wall Street

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“So sick of the same ads telling us how to be happy, and what the perfect size is”

Smug Girl, Ditzy Girl, Muffin Girl and the whole concept of diet-food advertising. Meet Advertising’s Horribly Clichéd Dieting Women Cheese brand’s biting parody By Rebecca Cullers LowLow is a brand of cheese products that have one-third the fat of regular cheese.

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Sam Kayum, former SmartClip UK Chief, joins as WeSEE as Chief Commercial Officer

WeSEE.com today announces the hire of Sam Kayum as Chief Commercial Officer, a capacity in which he will lead the company’s continued commercial push in to the online advertising and video market. Kayum’s remit will include growing the commercial side

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Fresh news from EQ8, Biles Inc, Tony Fernandes, Stephen Rust, Brandinc,We Are Social

EQ8, the natural energy drink, appointed London agency Biles Inc to refresh its packaging design as part of the launchof a new and improved recipe formulation.Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and

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