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Shaken & Stirred - Influential Brand Profiling and Positioning

Hutchison Whampoa, Adconion Media Group, INITIALS Marketing, Cisco, ASOS / theMarketingblog

Hutchison Whampoa, Three’s parent company, has denied it will close down the mobile network,

after reports suggested the UK network’s time was coming to an end.

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Scott Sullivan has been appointed global chief technology officer (CTO) of Adconion Media Group. www.adconion.com

In the new position for the rapidly growing Adconion Media Group, Mr. Sullivan will focus on developing the company’s technology and product strategies – with a focus on delivering innovative ad formats that span display, video and social, whilst continuing to extend the platform across multiple screens and devices. [more…]

 

 

INITIALS Marketing is to roll out an advertising campaign to launch re:route, a new iPhone app based rewards programme created by Recyclebank, the company that motivates people to take everyday green actions by rewarding green behaviour. [more…]

 

The chief executive of Cisco took to the stage at this year’s Mobile World Congress to discuss the huge potential of the cloud opportunity, with the caveat that there will be losers as well as winners.

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Brands’ hunger for great social advertising is growing, and with increasing popularity come industry awards.

Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention to who’s doing great work in social.

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ASOS have come up with a great Pinterest campaign recently.They’ve told people to pin their favourite items from their current sale for a chance to win £200 to spend on the site.

It’s really getting people involved! Great way to get people talking, showcase their products and to find out which products their customers really love.

Great stuff. Lauren Thomas

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