TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Laughter Spot : “Hey Doc, want to take a look at this?”

A Jaguar mechanic was removing the cylinder head from the
engine of an E-Type when he spotted a well-known
cardiac surgeon in the garage. The cardiac surgeon was there
waiting for the service manager to come and take
a look at his car when the mechanic shouted across the
garage.

“Hey Doc, want to take a look at this?”

The surgeon, a bit surprised, walked over to where the
mechanic was working. The mechanic straightened up, wiped
his hands on a rag and asked,

“So Doc, look at this engine. I opened its heart, took
the valves out, repaired or replaced anything damaged, and
then put everything back in, and when I finished, it worked
just like new. So how is it that I make £30,000 a year and
you make £600,000, when you and I are doing basically the
same work?”

The cardiac surgeon paused, leaned over and whispered to the
mechanic:

“Try doing it with the engine running.”