The prevalence of medication advertisements has become a distinct feature of American television, with brands like Dupixent and Skyrizi gaining as much prominence as mainstream consumer products. However, alongside their popularity, these commercials have also sparked considerable online scrutiny and debate.
One notable example is the case of the Jardiance commercials and the actresses who portray its spokesperson. Deanna Colón, affectionately known as the “Jardiance lady,” initially garnered attention, both positive and negative, for her performance in the ads, particularly for the catchy jingle associated with the diabetes drug. However, the fervent online response eventually led to the decision to replace her with a new actress, Rachel Strutt, in the latest commercial iteration.
This change didn’t quell the ongoing online discussion surrounding the Jardiance commercials. Platforms like Reddit and YouTube became battlegrounds for fans and detractors to voice their opinions on the switch in actresses and the overall effectiveness of the advertisements. Opinions were polarized, with some welcoming the change while others remained loyal to Colón.
The intensity of the online discourse prompted Colón to address the matter directly on her Instagram account. In a video message, she acknowledged the decision to move on to a different actress and called for kindness toward the new performer. Despite her plea, negative critiques of the new actress continued to surface online, demonstrating the challenges of managing public perception in the digital age.
Amidst the debates over the actresses, there was a shared sentiment among viewers regarding the enduring unpopularity of the Jardiance jingle. Despite efforts to promote positivity and acceptance of the new actress, the online community remained divided over various aspects of the commercials.
The saga of the Jardiance advertisements serves as a microcosm of the complex relationship between advertising, online culture, and public opinion in contemporary society.