Crowdsourcing to procure campaign creative / Y&R / ImageBrief
Land Rover’s current “31 Days, 31 Parks” campaign calls for dozens of images showcasing National Parks. Instead of incurring the cost of flying photographers around the country, Y&R chose to utilize ImageBrief’s global network of commercial photographers to quickly source local photographers.
Once Y&R selected and hired five qualified professionals, the photographers coordinated photo shoots of their closest National Park. All this was achieved in just a few weeks’ time – saving both significant time and money.#GoSomewhereRare