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Crowdsourcing to procure campaign creative / Y&R / ImageBrief

by Will Corry on July 19, 2014 in Advertising, Lead Article, Nuggets, Rock 'n Roll

Land Rover’s current 31 Days, 31 Parks campaign calls for dozens of images showcasing National Parks.  Instead of incurring the cost of flying photographers around the country, Y&R chose to utilize ImageBrief’s global network of commercial photographers to quickly source local photographers.

Once Y&R selected and hired five qualified professionals, the photographers coordinated photo shoots of their closest National Park.  All this was achieved in just a few weeks’ time – saving both significant time and money.#GoSomewhereRare

 

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