Shaken & Stirred - Influential Brand Profiling and Positioning

Crowdsourcing to procure campaign creative / Y&R / ImageBrief

Land Rover’s current 31 Days, 31 Parks campaign calls for dozens of images showcasing National Parks.  Instead of incurring the cost of flying photographers around the country, Y&R chose to utilize ImageBrief’s global network of commercial photographers to quickly source local photographers.

Once Y&R selected and hired five qualified professionals, the photographers coordinated photo shoots of their closest National Park.  All this was achieved in just a few weeks’ time – saving both significant time and money.#GoSomewhereRare