The business’s European growth has led the way. The first half of 2014 also saw Adyoulike run more than 400 native advertising campaigns in Europe for leading brands including L’Oreal, Coca-Cola and BMW, compared to the 300 campaigns it ran during the entirety of 2013.
Adyoulike integrates across publishers seamlessly to deliver brand content in the heart of editorial content and user experience.
Julien Verdier, CEO of Adyoulike, said: “Native advertising is a fast-growing market full of opportunities for innovation and added value. It does great things for brands and publishers – and of course for the users who can engage with better ads.
— Will Corry (@slievemore) July 19, 2014
“For the second half of the year our efforts will be mainly focused on mobile and RTB. Brands and publishers are still a bit skittish in these areas but the technology is fully responsive and compatible with programmatic. We still have more work to do to convince them that this is the way forward.”
The business will be looking for further European acquisition opportunities over the coming months.